• Our Roundtables Have Turned

    May 02, 2022

    • by Jens Peterson, IHAF

    There’s something different about our In-House Agency Roundtables this year. In fact, each of these virtual discussion-group sessions will focus on a different topic. We’re gathering every Thursday from May 12 to June 2 for a lively exchange of ideas among peers, all guided by experts from leading …

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  • production team viewing a laptop screen

    Outsourcing Back-Office Production Support

    April 11, 2022

    When it comes to managing your content production, creative execution is only half the battle. There is an entire suite of back-end support services that need to be handled. And let’s face it, for most marketing leaders, that’s hardly the exciting part.

    From processing invoices to getting the …

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  • Ukraine flag

    Standing with Ukraine: Extreme Reach

    March 21, 2022

    • by Jens Peterson, IHAF

    In the weeks since Russian troops invaded Ukraine, many companies have responded in support of Ukraine and its people. The advertising industry moved quickly, showing its support in assorted ways. Some teams and their brands have paused business in Russia, supporting a global campaign of economic …

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    Should I Outsource When I Have a Great In-House Team?

    March 14, 2022

    • by Robert Berkeley, EKCS

    To outsource, or not to outsource? It’s a question many in-house agencies (IHAs) ask themselves. After all, there are many plus points to keeping creative production in-house. Your team lives and breathes the brand. They have unique knowledge and they are also more invested in the business. Right? …

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    Tips for Better Presentations: A Q&A with VerdanaBold

    March 07, 2022

    The trouble with searching for answers to questions about presentations is that the response is pretty much always the same: “it depends.” That’s because every presentation has unique factors: the audience, the presenter, when and where it’s delivered, who helps create it, and so on.

    So when we …

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  • In-House Trends for 2022

    January 03, 2022

    • by Emily Foster, IHAF

    Can in-house agencies break their own records in 2022? Industry reports reveal they made fresh gains in team size, popularity, skills and efficiency last year. While it’s a tough act to follow, here’s how IHAF sees the in-house model advancing in 2022.

    Insourcing more digital and media functions …

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  • Brands Take the Field with Student Athletes

    December 13, 2021

    The landscape of college sports and the sports industry at large changed forever this year. For the first time in history, student athletes across all major divisions can now monetize their Name, Image, and Likeness (NIL) following the elimination of decades-long rules that prevented them from …

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  • These In-House Agencies Came Out on Top

    December 08, 2021

    • by Jens Peterson, IHAF

    The results are in and it was our closest In-House Agency of the Year competition to date. This year favored the teams that overcame the challenges of the pandemic—from keeping the creative spark alive at home and through screens, to shooting and editing industry-leading videos with DIY production …

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  • Risks and Safeguards Every In-House Media Buyer Should Know

    November 29, 2021

    One benefit to moving media buying in house is greater control over your media spend. But the digital-media supply chain can be complex, confusing and opaque. Consequently, marketers risk wasting a portion of their spend on ads that get served to bots instead of humans.

    It’s important to …

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  • Finding Common Ground with Procurement

    November 22, 2021

    For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …

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