Why Software (Not Staffers) Should Be Managing Content Distribution

It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.

So, how can you get great campaigns to market quickly and cost effectively while helping your in-house team improve workflow and collaboration? The answer could lie in automation technology.

Make your software, not your staff, do the admin.

Automation technology can help your in-house agency streamline the way your creative and marketing departments collaborate, producing higher-quality content more quickly while reducing unnecessary admin time.

As a specialist in content distribution technology, our team has witnessed many ways in which automation has helped in-house agencies improve processes and reduce content marketing spend. Here are a few examples:

Improve the briefing process. Great campaigns are built on two things—a strong idea and a clear brief. Investing in a content distribution platform ensures that campaign briefs are automatically shared with all involved, with no one inadvertently left out. By uploading your brief to a central platform, anyone working on the campaign can refer back to it when needed—ensuring fewer mistakes, efficient content development and a faster turn times.

Streamline communications. If your in-house agency is currently communicating across multiple platforms—email, chat, phone calls—it’s easy to lose track of conversations. Questions and requests can slip through the cracks. Content automation software brings all of your communication into a single portal, so nothing gets missed and you avoid the “Did you see my email?” back and forth, which can negatively impact the creative process.

Additionally, you can set up campaign workflows that enable automatic alerts, triggering a response when a new task goes live or awaiting approval before the next step begins. With prompts in place, staff members will spend less time on follow-up and more time on value-add tasks that drive revenue.

Improve asset management and sharing. At times, you may find that departments within your team are working on their own projects and making changes to brand assets that run contrary to guidelines. Centralizing assets promotes adherence to brand standards and cuts down on time fixing mistakes. You can also maintain checks and balances on new collateral being created while catching duplicate content requests.

Enhance the approval process. In-house agency campaigns often get held up at the approval stage, either due to multiple rounds or requests getting lost in a sea of emails. The right technology can help manage your content production process, so you can put automatic workflows in place that alert senior marketers when a piece of content is ready for review.

Overall, content marketing technology enables in-house agencies to automate aspects of the production process, making it easier to collaborate on campaigns, create on-brand collateral and deliver a higher return on marketing investments.

Elateral specializes in helping in-house agencies to reduce the cost of content production using automation technology. Visit our website.

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