• 5 Things Music Can Do for Your Brand

    January 22, 2019

    We believe in great music. And not an idealistic, head-in-the-clouds belief. We believe great music makes a tangible difference in our clients’ creative, and ultimately creates a connection between a brand and audience.

    Here are 5 things music can do for your brand:

    1.) Establish leadership. As a …

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  • New Year, New Opportunities

    January 14, 2019

    • by IHAF Staff

    It almost seems passé to be talking about the new year, but in reality, we’re only two weeks in. So, there’s still time to resolve for the next 50 weeks to be as formative as they are fulfilling.

    One of the commitments we encourage you to make is to get more involved with IHAF in 2019. Our member …

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  • A Year in Review

    December 17, 2018

    • by IHAF Staff

    Time flies when we’re networking, learning and sharing with one another. That’s why we’re especially grateful to have such an incredible community of in-house professionals, across a host of industries, who take advantage of all that IHAF has to offer. As we embark on a new year, let’s reflect and …

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  • Sound Practices: How Audio Mixing Can Elevate Work

    December 12, 2018

    The role of audio in post-production has changed dramatically over the years. And thanks to shrinking budgets, the task of audio mixing often falls to teams without expertise in the latest audio resources and capabilities. This is why it often makes sense to tap specialists to help elevate your …

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  • Why Software (Not Your Staff) Should Be Managing Content Distribution

    December 03, 2018

    It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.

    So, …

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  • VFX in the Real World: Screen Replacement

    October 24, 2018

    The world of film and video has been rapidly shifting and democratizing over the last decade. It is now possible to have one editor on a workstation accomplishing the work of an entire post-production house. Well, sort of….

    In-house agencies are realizing that while they can bring in editors ( …

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  • Outsourcing While In-Housing—Keep Control While Gaining Scale & Speed

    October 01, 2018

    According to the 2018 IHAF State-of-The-Industry Report, 67% of respondents across various industries said they don’t think their in-house agency is adequately staffed.

    Similarly, in a March 2018 blog post, Forrester’s Jay Pattisall noted that while “in-house agencies are possible replacements for …

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  • Meet a Member: Michelle Clark, E.J. Gallo Winery

    September 24, 2018

    • by Davielle Pierrette

    Meet IHAF member, Michelle Clark—Director of Creative Services at E.J. Gallo Winery, the leading provider of California wines in select markets around the world. Having led their 20-person account management group for a little over a year, Michelle talks servicing over one hundred brands of wine, …

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  • Make Plans to Attend Adobe MAX This Year: $400 Discount for IHAF Members

    September 12, 2018

    • by Elissa Dunn Scott, Adobe

    Adobe MAX is the largest conference of its kind, the epicenter of creativity, and where top minds get together to cover all aspects of the creative experience.

    Come to MAX if you’re looking to: perfect your skills, be inspired, network with peers, and explore what’s next on the creative landscape. …

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  • Internal Agencies Are On the Rise

    September 10, 2018

    • by IHAF Staff

    IHAF recently revealed top trends and business challenges among in-house agencies in its 2018 benchmarking study, fielded in partnership with Forrester Research and featured in the Wall Street Journal. The report details the functional competencies, service offerings, project composition and …

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