• Preflight Checklist: What to Do Before Hitting Send

    December 11, 2017

    Email marketing can be more cost-effective than other forms of outreach, but only if your email gets opened. There are so many details to keep in mind before you press send. Here’s what you need to consider to ensure your message gets delivered the way you intended.

    The Fundamentals

    ● From Name: …

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  • Fix It In Prep: Understanding VR Before Your First Project

    December 04, 2017

    Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …

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  • There’s Marketing, Then There’s Marketing

    October 30, 2017

    • by Amnet Systems

    Dutch brew master, Heineken, had a successful ad campaign based on setting the standard for excellence. The tagline ran: “Heineken don’t do… but if it did, they would be the best in the world.” It was a stroke of marketing genius that, as these things often do, made its way into pop culture—a …

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  • Resource Management: The Ultimate Balancing Act

    October 16, 2017

    • by IHAF Staff

    The IHAF team recently partnered with Workfront to conduct a resource management survey for the in-house community. Over 100 unique companies responded, providing insight into their scheduling and planning habits as well as how they forecast, resource, and track their work. 

    The study includes …

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  • Avoiding Buyer’s Remorse When Shopping for a DAM System

    August 28, 2017

    Without a doubt, implementing a Digital Asset Management (DAM) system will change the way your team works. At two extremes, a DAM system can enable a streamlined process and provide useful data or, at the other end of the spectrum, it can be a storage system that requires additional steps and …

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  • Eight Cities, Eight Conversations—One Dynamic Experience!

    July 10, 2017

    • by IHAF Staff

    We recently wrapped our In-House Agency Roundtables, where eight different companies in eight different cities hosted coffee and conversation among their in-house peers. Each session began with a host presentation followed by a facilitated exchange on the challenges and opportunities facing in- …

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  • Bad Mobile Connection? 5 Tips to Drive Performance with Mobile Ads

    June 19, 2017

    • by Cristy Ebert Garcia, Celtra

    Do you ever get the feeling that your mobile ads aren’t clicking with consumers? You’re in good company. Two-thirds of advertisers believe that at least half of their mobile efforts are unsuccessful, yet mobile spend in the US is expected to top $72 billion in 2020. That’s a lot of advertising …

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  • Getting on the Same Page with Local Affiliates

    June 05, 2017

    • by Kevin Groome, Pica9

    So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they can get their materials delivered and how big their logo or phone number will be. Hardly seems like the right way to run a world-class brand—but the …

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  • How to Find Stock Images More Quickly

    May 30, 2017

    • by Anne Renehan, Adobe

    Searching for the perfect stock image can be maddening, especially when a search results in 10,000+ matches. How do you find the image you need without wasting hours sorting through options? One way to speed things up is with Adobe Stock's visual search. Visual search enables you to conduct …

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  • In-House Roundtables Around the Corner

    April 03, 2017

    • by IHAF Staff

    In a few short weeks, we begin our regional In-House Agency Roundtables—a series of informal yet intimate conversations hosted by IHAF members throughout the country, where we’ll discuss and debate various topics of interest to in-house agencies.

    This year’s roundtables are happening in eight …

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