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Building for the Future of Work
August 28, 2023
The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.
In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …
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Get Started with Video Brand Guidelines
June 12, 2023
Your company likely has a brand style guide complete with fonts, colors, logos and more that you share with various creative teams. This keeps your visual brand consistent no matter the channel, agency, team or vendor. Brand books have been the standard for years, but with increasing demand for …
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How Mature is Your Marketing Work Management Model?
January 23, 2023
What’s the status of your in-house agency tech stack? How are your people, processes, and technologies performing? How intentional and customer-focused is your organization?
Whether you’re mired in manual minutia, contemplating Adobe Workfront, or have a work management solution in place, a long- …
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7 Must-Have Resources for 2023
January 09, 2023
There’s no shortage of quality content out there. But who has time to sift through the surplus to surface the actual gems? At IHAF, we know you’re busy. That’s why we compiled the following list of must-have resources for 2023. Skills training, operating practices, org charts and more, these member …
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If Your WX Is Broken, Your CX Is Too
October 17, 2022
For many in-house agencies, the intent is to support the brand’s goal. This means, doing everything possible to enable personalized customer experiences at scale. To do this, teams count on applications like Adobe Workfront® and others to help them organize their work and bring it to market most …
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The Importance of Authenticity & UGC in Talent Acquisition
August 29, 2022
Let’s talk about something that’s sending shivers down the backs of employers nationwide—the Great Resignation. After the pandemic hit, and the workforce had no option but to work from home or find new opportunities, the employee paradigm shifted radically…and permanently.
A job is no longer just …
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Trends in Offshore Creative Production
August 15, 2022
The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.
We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …
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How to Handle One-Off Design Requests
July 25, 2022
One-off requests from field-based affiliates (franchisees, resellers, dealers, etc.) can be a thorn in the paw of an in-house agency. These projects often come with quick turnaround times, elevated visibility with leadership (particularly when the requestor is a significant source of revenue), and …
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These Companies Can Help You Succeed
July 18, 2022
Look inside at any successful in-house agency. What do you see? You see a team of dedicated, high-performing individuals who are committed to the businesses and brands they support. Look a mite further and you're also likely to find an equally dedicated, high-performing pool of partners and …
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You Might Be Wasting Your Media Budget
May 16, 2022
The latest research estimates more than $68 billion will be lost globally to digital advertising fraud in 2022. If your CFO asks whether your current efforts protect your company against ad fraud, how confident are you in your answer?
Whether you buy media internally or with an outside agency, it’ …
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