• Roundtable Recap: Breaking Through by Breaking Free

    June 17, 2019

    Most in-house agencies want to do better, to be better, yet few are eager to change to the degree necessary to make it happen. The reality is, sameness is the enemy of excellence. We have to be willing to break with tradition in order to reach new pinnacles of performance.

    That was the premise of …

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  • It’s Your Crowning Moment

    June 10, 2019

    • by IHAF Staff

    There’s an old saying that goes, “Heavy is the head that wears the crown.” Well, here at IHAF, we beg to differ. In fact, winning the crown is one of the lightest, most uplifting moments your team can experience. The crown we’re talking about, of course, is our In-House Agency of the Year award. …

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  • Getting It Right: Process & Positioning

    June 03, 2019

    • by IHAF Staff

    Navigating the operational challenges inherent in running an internal agency can feel like an endless series of twists and turns. While there are ways to overlook certain obstacles for the sake of getting the job done, there are also ways to enhance your team’s problem-solving capabilities to …

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  • How to Recruit Top Talent

    May 28, 2019

    Your company is only as good as the people who work there. That’s a cliché, of course, but it’s also 100% true. So, how do you go about recruiting the best people for your in-house agency? What follows are five things we do at Garmin to recruit top talent.

    1.) Clear vision. You can’t expect …

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  • Enter Your Sunday Best!

    May 20, 2019

    • by IHAF Staff

    Awards season is underway at IHAF and our in-house community is buzzing as they thoughtfully consider the work they’ve produced over the past year, choosing the best of the best to enter into our 2019 In-House Creativity Awards.

    In fact, members tell us year after year that there’s no better way …

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  • Boosting Performance Through Behavioral Analysis

    May 15, 2019

    Humans have sustained by following something that is instinctual to all of us—tribal loyalty. We are drawn to likeminded, like-valued people which has made it safer, easier and more effective for us to survive for many thousands of years.

    Analyzing human behavior, whether driven by digital data …

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  • Selling TV on a Shoestring

    May 13, 2019

    • by IHAF Staff

    Developing work on a shoestring budget can be a challenge for creative teams, particularly coming up with grand ideas on a modest overall spend. Traditionally, networks have reached out to big agencies with big budgets to launch and promote their upcoming television shows. These days, in-house …

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  • They Did What?

    May 06, 2019

    In 2017, the Ford Motor Company hired Jim Hackett as CEO. Hackett does not fit the mold of previous Ford leaders. He isn’t a technologist. He isn’t a salesman. He isn’t even a “car guy.” He is, first and foremost, a designer.

    Prior to Ford, Hackett ran Steelcase, the furniture company that gave …

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  • We Are MGM—Hear Us Roar!

    April 29, 2019

    Jessica Cipolla-Tario is SVP of Advertising & Content at MGM Resorts International, a global hospitality and entertainment company operating destination resorts including best-in-class hotels, casinos and more. In this week’s Inside Scoop, Jessica talks about her team’s recent rebrand, the …

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  • Hallmark Says: “Go For It!”

    April 22, 2019

    • by IHAF Staff

    Team Hallmark is still reveling in their big win—earning Best of Show at the IHAF Conference & Awards last fall. With the call for entries for this year’s In-House Creativity Awards underway, we decided to touch back with Hallmark’s creative director, Sarah Kemnitzer, to find out what the award …

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