• Marketing Your Brand's Sustainable Practices

    May 11, 2020

    Many companies now adopt sustainable practices that go well beyond office recycling programs. Saving energy, reducing operational waste, curbing emissions, and developing green products are a few of the sustainable objectives being integrated into company missions and products.

    As a result, brands …

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  • The Latest in Offshore Creative Production

    February 17, 2020

    • by Shelley Harrison and Anil Noorani, Amnet

    Tapping lower-cost, overseas resources for creative production is not a new trend. And as agencies look to decrease their production costs by 40% or more, offshore partnerships are transitioning from experimental to mainstream.

    If your in-house agency has yet to engage in offshoring (or tried a …

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  • Turning Product Trash into Brand Treasure

    September 09, 2019

    What do you do when Audi of America’s in-house agency asks if you can help disintegrate an Audi R8 and then piece it back together as an art installation?

    You say, "Yes!"

    After learning that an Audi R8 had been damaged in a shoot and was scheduled for demolition, Audi’s in-house team saw an …

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  • Producing Work at the Highest Level—Is Your In-House Agency Ready?

    August 05, 2019

    Most brand teams are eager to create tier-one content. And, as top creatives from the best agencies move to the corporate side, brands with in-house agencies now have the strategic and creative chops to successfully craft this type of work.

    What about actually producing it? All levels of …

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  • Developing Your Brand Story

    June 19, 2019

    There’s a word that continues to arise in discussions regarding advertising and marketing—storytelling.

    We live in an age where traditional advertising is losing its power and the focus on sharing and consuming personal stories grows. Brands and companies have taken note. Brand stories, narratives, …

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  • Sound Practices: How Audio Mixing Can Elevate Work

    December 12, 2018

    The role of audio in post-production has changed dramatically over the years. And thanks to shrinking budgets, the task of audio mixing often falls to teams without expertise in the latest audio resources and capabilities. This is why it often makes sense to tap specialists to help elevate your …

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  • Meet a Member: Joan Yenawine of Combined Jewish Philanthropies

    December 10, 2018

    • by Davielle Pierrette, IHAF

    Earlier this year, I had the pleasure of meeting Joan Yenawine, Associate Creative Director with Combined Jewish Philanthropies (CJP). Reconnecting recently, Joan opened up about some exciting new changes involving her team and how they’re leveraging the IHAF community to advance even further.

    One …

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  • Why Software (Not Staffers) Should Be Managing Content Distribution

    December 03, 2018

    It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.

    So, …

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  • Out-of-Home and the Smart City

    August 06, 2018

    • by Ian Bowman-Henderson, DOmedia

    The shift toward smart cities is here. From better transportation hubs to self-driving vehicles, cities are harnessing the power of big data and technology to improve processes, increase efficiency and make city living more livable. And, with a projected increase of 2.5 billion people residing in …

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  • Creating Hardworking Video Content on a Budget

    July 30, 2018

    As brands invest more in the capabilities of their in-house teams, the desire for video content tends to increase. Requests begin to fly in for video—internal, external, social, communications, meetings and more. We recently surveyed in-house producers and found that, in their new reality of …

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