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Four Truths About Corporate YouTubes
October 23, 2023
Social media is here to stay, but that doesn’t mean you need to be on every single platform available. Your time and budget are limited so you should spend it where you’ll get the most impact.
We get asked a lot about how to make the most of corporate YouTube pages and our response is often: don’t …
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In-House Data: Fact or Fiction?
October 16, 2023
I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …
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Sonic Branding 101
October 02, 2023
Most marketers are aware that the number of audio touchpoints by which consumers engage (voice-enabled devices, social media, etc.), is increasing. We are less familiar, however, with the research and creative process that goes into creating a unique brand sound.
Even some of the language can be …
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What’s Your Purpose?
September 25, 2023
Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.
For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …
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Boldly Forward to a New Org (Not a Re-org)
September 11, 2023
We are having and hearing a lot of similar discussions as we enter the fourth quarter of the calendar year.
In talking to CMOs about insourcing, we are increasingly hearing about the need for not only a reorg but a new org. There is a clear feeling that internal structures, processes, templates, …
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Building for the Future of Work
August 28, 2023
The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.
In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …
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Elevate Internal Comms with the Power of Storytelling
August 14, 2023
With over five years’ experience producing internal communications and messaging for The TJX Companies, our team has discovered a powerful truth: effective storytelling is just as important inside an organization as it is on the outside.
You see, internal communications play a vital role in …
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Find Your Perfect Match with These Proven Partners
July 24, 2023
While many assume in-house teams go it alone, the reality is really quite the opposite. In fact, our most recent State of the Industry Report indicates that 85% of internal agencies outsource work to external providers. Why? The tailored capabilities and extended resources these companies offer …
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High-Performing Teams, Glory Awaits!
July 17, 2023
Every day, your in-house agency makes big wins. From developing breakthrough creative to delivering record-high ROIs, your team does it all. Do you ever take the time to pause and celebrate all that you do? All too often, high-performing internal agencies are so focused on business as usual that …
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Achieving Greater Agility Through Creative Outsourcing
June 26, 2023
Looking back on the first half of 2023, it's clear the tech sector has undergone significant change. Companies are still recovering from the aftermath of the pandemic and adapting to emerging trends such as remote work, automation, and AI integration. As companies continue to rebuild and …
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