• IMF Creative Uses Psychology to Design for Safety

    March 01, 2021

    What color is safety? Or, caution? How can good design keep people healthy during a pandemic? These are questions we, at IMF Creative, have been asking ourselves over the past year.

    IMF Creative is the in-house agency at the International Monetary Fund, and we’re responsible for many of the visual …

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  • Digital Marketing Matures In House

    February 15, 2021

    • by IHAF Staff

    IHAF recently released its annual benchmarking report, Debunking the In-House Myth. Fielded in partnership with Forrester Research, the study focuses on the degree to which in-house agencies are involved with digital marketing—assessing the digital marketing maturity of in-house teams today.

    The …

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  • Investing in People Beyond Positions

    February 01, 2021

    Why does HP Studio choose to train our existing talent? The decision to invest in current talent rather than hiring when a new need arises stems from the belief that we invest in people, not just positions.

    At HP Studio, we believe in hiring people, helping them identify their skills, and …

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  • How Connected TV Fits in 2021 Media

    January 18, 2021

    The growth of connected TV usage has accelerated exponentially giving way to further consideration for ad dollars this year. In 2019, media buyers began realizing CTV’s potential as viewing increased and advertising opportunities and products expanded. In 2020, viewership and advertising dollars …

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  • What's Next for In-House Agencies?

    January 04, 2021

    • by Emily Foster, IHAF

    In-house agencies in 2021 have a lot to look forward to. Our latest field study shows that 75 percent of advertisers now have internal creative teams and the majority of digital marketing is being produced in house. The formerly heated debate over in-house vs. external agencies is becoming a …

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  • Tools & Technology: Your Creative Advantage

    December 21, 2020

    Due to the ongoing pandemic, many in-house agencies have faced reduced resources, budgets and timelines. It’s unclear what the “new normal” post-COVID will mean for our teams, but what’s certain is the requirement to be more relevant and effective for our partners and the business overall. …

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  • Staying Creative Amid the Challenges of 2020

    December 07, 2020

    The original plans we had for 2020 didn’t exactly pan out as we anticipated. Everyone has been affected. And, for creative folks working in the retail and consumer packaged goods industries, there have been some very specific challenges: studios have effectively shut down, production schedules have …

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  • Letting Go of the Leash

    November 30, 2020

    • by Jens Peterson, IHAF

    “Either you believe you are creative, or you don’t. And either way, you’re right.”

    That insight from in-house agency leader Don Lane captures the spirit of the 2020 IHAF Conference & Awards: CREATIVITY UNLEASHED. In other words, anyone, regardless of title or job function, can think creatively and …

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  • Now Virtual, Still Awesome

    October 12, 2020

    • by Jens Peterson, IHAF

    Forget the “now-more-than-evers,” the mute button fails and all that you think you know about virtual events. The 2020 IHAF Conference & Awards is something entirely different! In four short weeks, our biggest event of the year moves from Beantown to Streamtown so in-house pros across the globe can …

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  • Working From Home? Improvise Like the Utah Jazz.

    September 14, 2020

    For a long time, we’ve said that our job is to “put butts in seats.” And, we mean that literally. Our parent company owns the Utah Jazz basketball team, a minor-league baseball team, a chain of movie theaters, 65 car dealerships, and more. That’s a lot of seats in need of butts!

    Then, COVID-19 hit …

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