• How Mature is Your Marketing Work Management Model?

    January 23, 2023

    What’s the status of your in-house agency tech stack? How are your people, processes, and technologies performing? How intentional and customer-focused is your organization?

    Whether you’re mired in manual minutia, contemplating Adobe Workfront, or have a work management solution in place, a long- …

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  • If Your WX Is Broken, Your CX Is Too

    October 17, 2022

    For many in-house agencies, the intent is to support the brand’s goal. This means, doing everything possible to enable personalized customer experiences at scale. To do this, teams count on applications like Adobe Workfront® and others to help them organize their work and bring it to market most …

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  • These Companies Can Help You Succeed

    July 18, 2022

    • by IHAF Staff

    Look inside at any successful in-house agency. What do you see? You see a team of dedicated, high-performing individuals who are committed to the businesses and brands they support. Look a mite further and you're also likely to find an equally dedicated, high-performing pool of partners and …

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  • 32 T-Shirts: The Importance of Image Metadata

    December 06, 2021

    Let’s face it—adding metadata to your images can be a pain. No one really wants to do it. So, it’s not uncommon for people to assume someone else in the digital asset workflow will handle it. In such cases, metadata tagging falls between the operational cracks, which means it may not get done at …

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  • digital video editing program displayed on computer monitor

    Best Practices for Handling Video in Your DAM

    August 16, 2021

    No matter how you encounter or consume it, video is here to stay as one of the leading ways to develop and deliver engaging content online. Nearly every online marketer is using video in one way or other. And, audiences are watching! So how do we, as producers and creators, go about meeting this …

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  • black and white image of a backlit puzzle with one piece floating above its space

    3 Hidden Truths About In-Housing (and how to solve them)

    August 02, 2021

    Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …

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  • Raising Your Team's Email Creation Capabilities

    July 05, 2021

    Most Email Service Providers come equipped with templates which offer limited design flexibility. As an in-house agency, you might consider an Email Creation Platform that brings increased creative control along with efficiency and agility to your overall email marketing process.

    There’s an …

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  • Tools & Technology: Your Creative Advantage

    December 21, 2020

    Due to the ongoing pandemic, many in-house agencies have faced reduced resources, budgets and timelines. It’s unclear what the “new normal” post-COVID will mean for our teams, but what’s certain is the requirement to be more relevant and effective for our partners and the business overall. …

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  • Staying Creative Amid the Challenges of 2020

    December 07, 2020

    The original plans we had for 2020 didn’t exactly pan out as we anticipated. Everyone has been affected. And, for creative folks working in the retail and consumer packaged goods industries, there have been some very specific challenges: studios have effectively shut down, production schedules have …

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  • Meet the Sponsors

    October 26, 2020

    • by Jens Peterson, IHAF

    Behind every in-house agency is a mix of partners and providers in key support roles. Several of them deserve our thanks for their generosity in helping to bring the fast-approaching IHAF Conference & Awards to life. Find new solutions to keep your team effective and agile—meet the sponsors behind …

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