• digital video editing program displayed on computer monitor

    Best Practices for Handling Video in Your DAM

    August 16, 2021

    No matter how you encounter or consume it, video is here to stay as one of the leading ways to develop and deliver engaging content online. Nearly every online marketer is using video in one way or other. And, audiences are watching! So how do we, as producers and creators, go about meeting this …

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    3 Hidden Truths About In-Housing (and how to solve them)

    August 02, 2021

    Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …

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  • Raising Your Team's Email Creation Capabilities

    July 05, 2021

    Most Email Service Providers come equipped with templates which offer limited design flexibility. As an in-house agency, you might consider an Email Creation Platform that brings increased creative control along with efficiency and agility to your overall email marketing process.

    There’s an …

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  • Tools & Technology: Your Creative Advantage

    December 21, 2020

    Due to the ongoing pandemic, many in-house agencies have faced reduced resources, budgets and timelines. It’s unclear what the “new normal” post-COVID will mean for our teams, but what’s certain is the requirement to be more relevant and effective for our partners and the business overall. …

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  • Staying Creative Amid the Challenges of 2020

    December 07, 2020

    The original plans we had for 2020 didn’t exactly pan out as we anticipated. Everyone has been affected. And, for creative folks working in the retail and consumer packaged goods industries, there have been some very specific challenges: studios have effectively shut down, production schedules have …

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  • Meet the Sponsors

    October 26, 2020

    • by Jens Peterson, IHAF

    Behind every in-house agency is a mix of partners and providers in key support roles. Several of them deserve our thanks for their generosity in helping to bring the fast-approaching IHAF Conference & Awards to life. Find new solutions to keep your team effective and agile—meet the sponsors behind …

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  • Meet the Helpers and Heroes

    July 27, 2020

    • by Jens Peterson, IHAF

    In-house agencies carry their clients and brands to victory, but who’s supporting them? Sometimes getting over the finish line calls for the help of hired guns, intuitive tech, and media savvy from external partners like IHAF’s network of supplier members.

    Some vendors have been sharing free …

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  • Evolving Workflow Systems and Operating Practices

    March 18, 2019

    Workflow management systems are primarily designed to facilitate and enhance the way we work. Yet a common misconception is that a new system will eliminate the need for the personal interactions and follow-up that are a vital part of teamwork. While it’s true that a well-constructed system may …

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  • Why Software (Not Staffers) Should Be Managing Content Distribution

    December 03, 2018

    It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.

    So, …

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  • Outsourcing While In-Housing—Keep Control While Gaining Scale & Speed

    October 01, 2018

    According to the 2018 IHAF State-of-The-Industry Report, 67% of respondents across various industries said they don’t think their in-house agency is adequately staffed.

    Similarly, in a March 2018 blog post, Forrester’s Jay Pattisall noted that while “in-house agencies are possible replacements for …

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