• SAG-AFTRA Contract Changes—What You Need to Know

    June 13, 2022

    If you’re a producer, advertiser or keep up with industry news, you likely heard that a few months ago, SAG-AFTRA and the Joint Policy Committee (JPC) came to an agreement on a new Commercials Contract—and even though it’s good news for actors, it means even more costs for advertisers. 

    It goes …

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  • You Might Be Wasting Your Media Budget

    May 16, 2022

    The latest research estimates more than $68 billion will be lost globally to digital advertising fraud in 2022. If your CFO asks whether your current efforts protect your company against ad fraud, how confident are you in your answer?

    Whether you buy media internally or with an outside agency, it’ …

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  • What We Learned from the Experts & Aces

    May 09, 2022

    So happy to have attended a really great spring event in NYC the week before last with the In-House Agency Forum (IHAF). What a crew and a day of sharing more than the usual tips and tricks by adding a layer of genuine truth and humanity to the conversation.

    Many of the brands that presented had …

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  • hands holding smartphone recording a UGC video of people in public

    Why UGC Is Becoming a Go-To Strategy

    March 28, 2022

    Say User-Generated Content or UGC to just about anybody in the advertising industry and they’ll immediately think of grainy, shaky, poor-quality videos—like the kind you’d see on America’s Funniest Home Videos or any number of YouTube channels. Authentic? Yes. Organic? Certainly. But high-quality? …

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  • person delivering a presentation

    Tips for Better Presentations: A Q&A with VerdanaBold

    March 07, 2022

    The trouble with searching for answers to questions about presentations is that the response is pretty much always the same: “it depends.” That’s because every presentation has unique factors: the audience, the presenter, when and where it’s delivered, who helps create it, and so on.

    So when we …

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  • In-House Trends for 2022

    January 03, 2022

    • by Emily Foster, IHAF

    Can in-house agencies break their own records in 2022? Industry reports reveal they made fresh gains in team size, popularity, skills and efficiency last year. While it’s a tough act to follow, here’s how IHAF sees the in-house model advancing in 2022.

    Insourcing more digital and media functions …

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  • Creative Content Trends for 2022 & Beyond

    December 20, 2021

    In-housing is becoming a mainstream strategy for brands as marketing models continue to evolve, according to a new report by We Are Amnet. Many brands are reshaping how they produce and deliver content to achieve the best results at the lowest cost.

    The State of the Industry: Producing Creative …

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  • These In-House Agencies Came Out on Top

    December 08, 2021

    • by Jens Peterson, IHAF

    The results are in and it was our closest In-House Agency of the Year competition to date. This year favored the teams that overcame the challenges of the pandemic—from keeping the creative spark alive at home and through screens, to shooting and editing industry-leading videos with DIY production …

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  • 32 T-Shirts: The Importance of Image Metadata

    December 06, 2021

    Let’s face it—adding metadata to your images can be a pain. No one really wants to do it. So, it’s not uncommon for people to assume someone else in the digital asset workflow will handle it. In such cases, metadata tagging falls between the operational cracks, which means it may not get done at …

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  • Risks and Safeguards Every In-House Media Buyer Should Know

    November 29, 2021

    One benefit to moving media buying in house is greater control over your media spend. But the digital-media supply chain can be complex, confusing and opaque. Consequently, marketers risk wasting a portion of their spend on ads that get served to bots instead of humans.

    It’s important to …

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