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Digital Marketing Matures In House
February 15, 2021
IHAF recently released its annual benchmarking report, Debunking the In-House Myth. Fielded in partnership with Forrester Research, the study focuses on the degree to which in-house agencies are involved with digital marketing—assessing the digital marketing maturity of in-house teams today.
The …
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How Connected TV Fits in 2021 Media
January 18, 2021
The growth of connected TV usage has accelerated exponentially giving way to further consideration for ad dollars this year. In 2019, media buyers began realizing CTV’s potential as viewing increased and advertising opportunities and products expanded. In 2020, viewership and advertising dollars …
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What's Next for In-House Agencies?
January 04, 2021
In-house agencies in 2021 have a lot to look forward to. Our latest field study shows that 75 percent of advertisers now have internal creative teams and the majority of digital marketing is being produced in house. The formerly heated debate over in-house vs. external agencies is becoming a …
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Tools & Technology: Your Creative Advantage
December 21, 2020
Due to the ongoing pandemic, many in-house agencies have faced reduced resources, budgets and timelines. It’s unclear what the “new normal” post-COVID will mean for our teams, but what’s certain is the requirement to be more relevant and effective for our partners and the business overall. …
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Staying Creative Amid the Challenges of 2020
December 07, 2020
The original plans we had for 2020 didn’t exactly pan out as we anticipated. Everyone has been affected. And, for creative folks working in the retail and consumer packaged goods industries, there have been some very specific challenges: studios have effectively shut down, production schedules have …
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Letting Go of the Leash
November 30, 2020
“Either you believe you are creative, or you don’t. And either way, you’re right.”
That insight from in-house agency leader Don Lane captures the spirit of the 2020 IHAF Conference & Awards: CREATIVITY UNLEASHED. In other words, anyone, regardless of title or job function, can think creatively and …
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Meet the Sponsors
October 26, 2020
Behind every in-house agency is a mix of partners and providers in key support roles. Several of them deserve our thanks for their generosity in helping to bring the fast-approaching IHAF Conference & Awards to life. Find new solutions to keep your team effective and agile—meet the sponsors behind …
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Are You Ready to Activate Programmatic Media?
August 31, 2020
Is in-house programmatic ad buying the next big thing for brands? In IHAF’s 2019 study, published in partnership with Forrester Research, 18% of in-house agencies reported having a programmatic media function. In contrast, Accenture Interactive and the Interactive Advertising Bureau’s report notes …
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Meet the Helpers and Heroes
July 27, 2020
In-house agencies carry their clients and brands to victory, but who’s supporting them? Sometimes getting over the finish line calls for the help of hired guns, intuitive tech, and media savvy from external partners like IHAF’s network of supplier members.
Some vendors have been sharing free …
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What Awards Season Looks Like in 2020
July 06, 2020
The IHAF Conference & Awards is going virtual this year, and that includes our ever-popular awards show. While your in-house agency balances big social change with business as usual, here’s how awards season is adapting to the new normal.
Perhaps the biggest change is the call-for-entries process …
