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What I’ve Learned Interviewing 20 In-House Leaders
October 21, 2019
In just ten years, the number of corporations that ‘fess up to having an in-house agency has nearly doubled. In fact, a study conducted by IHAF and Forrester underscores the reality that insourcing is not a passing fad, but rather, the new normal when it comes to corporate advertising and creative …
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Producing Work at the Highest Level—Is Your In-House Agency Ready?
August 05, 2019
Most brand teams are eager to create tier-one content. And, as top creatives from the best agencies move to the corporate side, brands with in-house agencies now have the strategic and creative chops to successfully craft this type of work.
What about actually producing it? All levels of …
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Color Correction—Everyday Artistry
April 17, 2019
Color correction has always been a very specialized and specific task in the post-production process. It’s one of the final steps in completing the long journey that is commercial advertising. Ten to fifteen years ago, color correction was a secretive art. Fast forward to today—nearly everyone has …
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Got Rights? Securing Proper Permissions & Releases
March 11, 2019
With your deadline looming, you feverishly search the Internet for the perfect image to put that finishing touch on your project. Before locking in, however, did you pause to confirm that you have the rights to use that asset, figure or photo?
If you’ve made a habit of grabbing content off the …
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A Must-Have for Producing Great Content
February 18, 2019
After attending the 2018 IHAF Conference & Awards Show, we noticed that all of the keynote speakers had one thing in common—good work. Each presented their own game-changing video content and we loved it. Great content is what we all aspire to create, so, why is it so rare?
Sure, you’ve got a good …
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5 Things Music Can Do for Your Brand
January 22, 2019
We believe in great music. And not an idealistic, head-in-the-clouds belief. We believe great music makes a tangible difference in our clients’ creative and ultimately creates a connection between a brand and its audience.
Here are five things music can do for your brand:
1) Establish leadership. …
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Sound Practices: How Audio Mixing Can Elevate Work
December 12, 2018
The role of audio in post-production has changed dramatically over the years. And thanks to shrinking budgets, the task of audio mixing often falls to teams without expertise in the latest audio resources and capabilities. This is why it often makes sense to tap specialists to help elevate your …
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Why Software (Not Staffers) Should Be Managing Content Distribution
December 03, 2018
It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.
So, …
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Hiring for Talent, Not Location
October 29, 2018
When asked why he robbed banks, legend has it that Willie Sutton replied, “Because that’s where the money is.” Get any group of internal agency leaders together and the talk quickly turns to talent. Where to find it. How to keep it. And, what motivates morale.
If your in-house agency is located in …
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VFX in the Real World: Screen Replacement
October 24, 2018
The world of film and video has been rapidly shifting and democratizing over the last decade. It is now possible to have one editor on a workstation accomplishing the work of an entire post-production house. Well, sort of….
In-house agencies are realizing that while they can bring in editors ( …
