• Color Correction—Everyday Artistry

    April 17, 2019

    Color correction has always been a very specialized and specific task in the post-production process. It’s one of the final steps in completing the long journey that is commercial advertising. Ten to fifteen years ago, color correction was a secretive art. Fast forward to today—nearly everyone has …

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  • Got Rights? Securing Proper Permissions & Releases

    March 11, 2019

    • by IHAF Staff

    With your deadline looming, you feverishly search the Internet for the perfect image to put that finishing touch on your project. Before locking in, however, did you pause to confirm that you have the rights to use that asset, figure or photo?

    If you’ve made a habit of grabbing content off the …

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  • A Must-Have for Producing Great Content

    February 18, 2019

    After attending the 2018 IHAF Conference & Awards Show, we noticed that all of the keynote speakers had one thing in common—good work. Each presented their own game-changing video content and we loved it. Great content is what we all aspire to create, so, why is it so rare?

    Sure, you’ve got a good …

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  • 5 Things Music Can Do for Your Brand

    January 22, 2019

    We believe in great music. And not an idealistic, head-in-the-clouds belief. We believe great music makes a tangible difference in our clients’ creative and ultimately creates a connection between a brand and its audience.

    Here are five things music can do for your brand:

    1) Establish leadership. …

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  • Sound Practices: How Audio Mixing Can Elevate Work

    December 12, 2018

    The role of audio in post-production has changed dramatically over the years. And thanks to shrinking budgets, the task of audio mixing often falls to teams without expertise in the latest audio resources and capabilities. This is why it often makes sense to tap specialists to help elevate your …

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  • Why Software (Not Staffers) Should Be Managing Content Distribution

    December 03, 2018

    It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.

    So, …

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  • Hiring for Talent, Not Location

    October 29, 2018

    • by Jack Teuber, PwC

    When asked why he robbed banks, legend has it that Willie Sutton replied, “Because that’s where the money is.” Get any group of internal agency leaders together and the talk quickly turns to talent. Where to find it. How to keep it. And, what motivates morale.

    If your in-house agency is located in …

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  • VFX in the Real World: Screen Replacement

    October 24, 2018

    The world of film and video has been rapidly shifting and democratizing over the last decade. It is now possible to have one editor on a workstation accomplishing the work of an entire post-production house. Well, sort of….

    In-house agencies are realizing that while they can bring in editors ( …

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  • Meet a Member: Michelle Clark, E.J. Gallo Winery

    September 24, 2018

    • by Davielle Pierrette

    Meet IHAF member, Michelle Clark—Director of Creative Services at E.J. Gallo Winery, the leading provider of California wines in select markets around the world. Having led their 20-person account management group for a little over a year, Michelle talks servicing over one hundred brands of wine, …

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  • Make Plans to Attend Adobe MAX This Year: $400 Discount for IHAF Members

    September 12, 2018

    • by Elissa Dunn Scott, Adobe

    Adobe MAX is the largest conference of its kind, the epicenter of creativity, and where top minds get together to cover all aspects of the creative experience.

    Come to MAX if you’re looking to: perfect your skills, be inspired, network with peers, and explore what’s next on the creative landscape. …

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