• Meet a Member: Michelle Clark, E.J. Gallo Winery

    September 24, 2018

    • by Davielle Pierrette

    Meet IHAF member, Michelle Clark—Director of Creative Services at E.J. Gallo Winery, the leading provider of California wines in select markets around the world. Having led their 20-person account management group for a little over a year, Michelle talks servicing over one hundred brands of wine, …

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  • Make Plans to Attend Adobe MAX This Year: $400 Discount for IHAF Members

    September 12, 2018

    • by Elissa Dunn Scott, Adobe

    Adobe MAX is the largest conference of its kind, the epicenter of creativity, and where top minds get together to cover all aspects of the creative experience.

    Come to MAX if you’re looking to: perfect your skills, be inspired, network with peers, and explore what’s next on the creative landscape. …

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  • Internal Agencies Are On the Rise

    September 10, 2018

    • by IHAF Staff

    IHAF recently revealed top trends and business challenges among in-house agencies in its 2018 benchmarking study, fielded in partnership with Forrester Research and featured in the Wall Street Journal. The report details the functional competencies, service offerings, project composition and …

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  • Optimizing Creative Operations Through Automation

    September 04, 2018

    Since the advent of programmatic ad buying, automation has been transforming marketing business processes, with AI tools starting to play a part too. Competition demands that creative units quickly learn the benefits that automation technology can bring. The aim is not to deskill creatives but to …

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  • Creating Hardworking Video Content on a Budget

    July 30, 2018

    As brands invest more in the capabilities of their in-house teams, the desire for video content tends to increase. Requests begin to fly in for video—internal, external, social, communications, meetings and more. We recently surveyed in-house producers and found that, in their new reality of …

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  • Are You Agile-Inclined?

    July 16, 2018

    In-house agency leaders are advancing from a Waterfall mindset to incorporate Agile in the way they work. Why? Because Agile can help them provide timely, personalized experiences that attract customers at scale.

    Over 37% of marketing organizations are moving to Agile, making them 3x more likely …

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  • Cheap Impressions Are Dead. What’s Next?

    July 02, 2018

    For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …

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  • Meet a Member: Matt Ferrara of Globoforce

    May 28, 2018

    • by Davielle Pierrette, IHAF

    What does it mean to work human? Well, if you’re part of the eight-person in-house agency at Globoforce, the leading provider of human applications that strengthen employee performance and build more-positive team connections, you know exactly what it means and how to tell that story.

    A finalist …

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  • IHAF Roundtables: Six Cities, Six Conversations

    May 07, 2018

    • by IHAF Staff

    This month marks the start of our regional roundtable discussion group series, hosted by IHAF member companies in six cities throughout the United States. These networking and learning events are open forums for in-house agencies nationwide to engage in facilitated conversations about the …

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  • Branded Content: 5 Keys for Effective Storytelling

    April 30, 2018

    Think of your favorite piece of video content over the past year. Odds are, you didn’t think of a commercial. You probably thought of a TV show, a movie or even a piece of branded content. When it comes to branded content, it’s important to remember that it’s not the same as advertising.

    Consumers …

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