Blog Archive
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Boost the Value of Your In-House Agency
June 08, 2020
In-house agencies are more valuable than ever. In fact, over the past five years, 20% more companies have established internal agencies. And, corporate studios are not only influencing marketing, but the full cycle from product design to customer experience, for a demonstrable impact on the …
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Marketing Your Brand's Sustainable Practices
May 11, 2020
Many companies now adopt sustainable practices that go well beyond office recycling programs. Saving energy, reducing operational waste, curbing emissions, and developing green products are a few of the sustainable objectives being integrated into company missions and products.
As a result, brands …
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Six Questions to Ask Before Calling a Printer
March 30, 2020
Today’s marketers juggle a host of campaigns across a multitude of channels. Many of the tasks are completed in-house with marketing software, but that’s not the case for print campaigns. When it’s time to send direct mail, print a catalogue, buy promotional material, or order trade show displays, …
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The Latest in Offshore Creative Production
February 17, 2020
Tapping lower-cost, overseas resources for creative production is not a new trend. And as agencies look to decrease their production costs by 40% or more, offshore partnerships are transitioning from experimental to mainstream.
If your in-house agency has yet to engage in offshoring (or tried a …
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Planning with Vision for the Copper Giants™
February 03, 2020
Liberty Mutual Insurance built its in-house agency, Copper Giants™, for all of the expected reasons—faster speed to market, stronger access to first-party data and insights, a team that lives and breathes the brand, expense consciousness, and overall business impact. So, how do we set ourselves …
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Getting It Right: Process & Positioning
June 03, 2019
Navigating the operational challenges inherent in running an internal agency can feel like an endless series of twists and turns. While there are ways to overlook certain obstacles for the sake of getting the job done, there are also ways to enhance your team’s problem-solving capabilities to …
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Sound Practices: How Audio Mixing Can Elevate Work
December 12, 2018
The role of audio in post-production has changed dramatically over the years. And thanks to shrinking budgets, the task of audio mixing often falls to teams without expertise in the latest audio resources and capabilities. This is why it often makes sense to tap specialists to help elevate your …
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Why Software (Not Staffers) Should Be Managing Content Distribution
December 03, 2018
It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.
So, …
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Navigating Compliance with a Freelance Workforce
October 08, 2018
There’s no doubt that leveraging freelancers is a great way to add talent to your team. In fact, nearly half of millennials are choosing the independent-contractor route these days. With all of that talent wading in the freelance pool, it’s important to understand whether your variable resources …
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Internal Agencies Are On the Rise
September 10, 2018
IHAF recently revealed top trends and business challenges among in-house agencies in its 2018 benchmarking study, fielded in partnership with Forrester Research and featured in the Wall Street Journal. The report details the functional competencies, service offerings, project composition and …
