The Latest in Offshore Creative Production

Tapping lower-cost, overseas resources for creative production is not a new trend. And as agencies look to decrease their production costs by 40% or more, offshore partnerships are transitioning from experimental to mainstream.

If your in-house agency has yet to engage in offshoring (or tried a few years ago, but abandoned), today’s market has matured. And with a growing need for scalable creative implementation by global agencies, TKM Consultants conducted a study on the State of the Market for Offshore Creative Production and offered a raft of insight around market maturity, market rates, popular locations and suitable services. Highlights included:

• 52% of respondents utilize offshoring
• Of those, 57% are satisfied with offshore partners and 43% are very satisfied
• 86% of agencies have been offshoring for at least 2 years
• 50% of agencies have had relationships in place for more than 5 years
• The most popular offshore location is India—53% of agencies have partners there
• Highlighted benefits of these partnerships are: English-speaking workforce, an unmatched talent pool for creative services, consistently high quality of production and an understanding of the international outsourcing market

At Amnet, we help agencies reap the benefits of offshoring to remain competitive and accelerate growth. Our Smartshoring™ methodology is a customer-centric framework that allocates resource and expertise based on a customer’s precise requirement. Utilizing the best talent wherever they may be in the world, alongside progressive pricing models, has established Smartshoring™ as a strategic necessity for both brands and agencies globally.

For further information on the Offshore Industry for Creative Production, download the 2020 State of the Market Report here.

No Reader Comments

Leave a Comment

Recent Posts


Six Questions to Ask Before Calling a Printer

March 30, 2020

Today’s marketers juggle a host of campaigns across a multitude of channels. Many of the tasks are completed in-house with marketing software, but that’s not the case for print campaigns. When it’s time to send direct mail, print a catalogue, buy promotional material, or order trade show displays, …

Read Moreright arrow

You Are Part of a Connected Community

March 23, 2020

  • by Emily Foster, IHAF

When the In-House Agency Forum was founded in 2005, our mission was simple: Provide tools, insight and networking opportunities to enable in-house agencies to increase their effectiveness and contribution within their respective organizations.

Fifteen years later, we’re as committed to that goal …

Read Moreright arrow