-
Share:
Can This Relationship Work?
October 19, 2015
We have all undoubtedly experienced a mixed bag of client/agency relationships over the years—from the rich, rewarding experiences we fondly remember to those indifferent, demotivating relationships. There may even be one or two we would rather forget. It’s the glue that bonds us to our clients and …
-
Share:
Challenging the Status Quo—Together
September 25, 2015
Uncharted territory is our playground. Whether you’re part of the in-house creative team or an outside agency partner, if you’re open to innovative, new ways of getting to the big idea, great things can happen.
Here’s how we can all be, and stay, inventive. Take chances. Together. Collaborate …
-
Share:
Waterfall: A Top-Down Approach to Strategic Planning
September 21, 2015
In-house agency account management organizations that adopt top-down, iterative planning processes greatly increase their ability to optimize staffing and plan for the capabilities needed by internal clients.
How? These processes assure agency leaders and account managers not only get the input …
-
Share:
Keeping Your Strategic Marketing Plan Top of Mind
September 14, 2015
Most of us are stretched too thin—we fight a million deadlines and are sometimes guilty of missing the forest for the trees. We can get lost in the weeds of responding to day-to-day requests and creating assets without stopping to examine the bigger picture. When I find that my team is overly …
-
Share:
Three Ps to Enable Team Success
August 24, 2015
The overused and somewhat cliché phrase “doing more with less” has never been truer. Clients are demanding quality output in a lot less time and at a much lower cost than ever before. As an in-house agency, this means balancing who you say “yes” to and who you avoid in the lunchroom. With proper …
-
Share:
Creativity Born Out of Structure
June 29, 2015
Yes, you read the title right. The all-important and often overlooked way to stimulate creativity is through structure.
Technology, process, organizational design, and purposeful management trump latte machines, foosball tournaments and in-house yoga classes when it comes to encouraging innovation. …
-
Share:
Idea-Generating Techniques for the Desperate
June 22, 2015
Here’s a general rule of thumb regarding idea-generation techniques: they’re clunky, dorky and time-consuming. Oh, and they don’t work. You reluctantly resort to one when you're under the gun for an idea, then end up wasting valuable time that leaves you even more frustrated and desperate and …
-
Share:
Real Patients. Real Stories. Real Collaboration.
June 01, 2015
Telling your company’s brand story can sometimes seem like a life-or-death proposition. For Baylor Scott & White Health, one of the largest not-for-profit health care systems in the country, their brand IS life or death. And they've spent years perfecting the process of storytelling...navigating …
-
Share:
Collaboration Inside & Out
May 26, 2015
If orange is the new black, collaboration is the new integration.
Remember when agency integration was all the rage? Just a few years back, clients and agencies focused heavily on the importance of strategically communicating across multiple channels. While still important, integration has been …
-
Share:
(25 Ways to) Love the One You’re With
May 18, 2015
When 1970’s folk rocker Stephen Stills released his break-away hit single Love the One You’re With, we’re pretty sure he wasn’t talking about internal/external agency collaboration. Regardless, Stills’ lyrics are prolific calling us to live in harmony with one another, “If you can't be with the one …
