• We Are MGM—Hear Us Roar!

    April 29, 2019

    Jessica Cipolla-Tario is SVP of Advertising & Content at MGM Resorts International, a global hospitality and entertainment company operating destination resorts including best-in-class hotels, casinos and more. In this week’s Inside Scoop, Jessica talks about her team’s recent rebrand, the …

    Read Moreright arrow

  • Evolving Workflow Systems and Operating Practices

    March 18, 2019

    Workflow management systems are primarily designed to facilitate and enhance the way we work. Yet a common misconception is that a new system will eliminate the need for the personal interactions and follow-up that are a vital part of teamwork. While it’s true that a well-constructed system may …

    Read Moreright arrow

  • Why Software (Not Staffers) Should Be Managing Content Distribution

    December 03, 2018

    It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.

    So, …

    Read Moreright arrow

  • Why Ad-ID Is Good for Marketers, Agencies, Media and Talent

    November 04, 2013

    In March, SAG-AFTRA, the union representing all commercial talent, and the ANA-4A's Joint Policy Committee, representing the advertising industry, agreed on a three-year contract. Among its many provisions, this extraordinarily complex deal provides the foundation for making commercial-talent …

    Read Moreright arrow