Why Ad-ID Is Good for Marketers, Agencies, Media and Talent

In March, SAG-AFTRA, the union representing all commercial talent, and the ANA-4A's Joint Policy Committee, representing the advertising industry, agreed on a three-year contract. Among its many provisions, this extraordinarily complex deal provides the foundation for making commercial-talent management simpler and fairer for all. What is the key? It's Ad-ID.

Ad-ID is a coding system for all advertising assets. It is the equivalent of a UPC. We all know the powerful and universal benefits that came from the UPC common coding. The same principle applies to Ad-ID for all TV, video, radio and digital advertising assets.

Right now, the marketing supply chain is far more inefficient and unproductive than it should be. There is substantial waste, inefficiency, errors, re-work and manual intervention because parts of our system are stuck with archaic analog processes. This is especially evident in cross-platform commercial traffic management.

Common coding could unlock as much as $2 billion of productivity for advertisers, agencies, suppliers and the media to share.

Importantly, Ad-ID will improve the quality of syndicated measurement. A common coding system would provide immense benefits, including enhanced ratings measurement and advanced cross-platform analytics. Marketers will not only know that they're getting what they paid for, they will be able to compare the success of ads across platforms.

Ad-ID is inexpensive, and easy to use. The technology has been upgraded and there is a support team available to help make the transition smooth. Ad-ID is also widely supported by the industry. Many major trade associations, a wide swath of broadcasting companies and the broadcast-engineering community have lined up in support of Ad-ID.

Join Ad-ID’s Chief Growth officer Harold Geller for our upcoming webinar “What Every Advertiser Should Know about Ad-ID” on Thursday, November 7th. To register, go to bit.ly/IHAF_events.

No Reader Comments

Leave a Comment
*
*
*

Recent Posts

IMF Creative Uses Psychology to Design for Safety

March 01, 2021

What color is safety? Or, caution? How can good design keep people healthy during a pandemic? These are questions we, at IMF Creative, have been asking ourselves over the past year.

IMF Creative is the in-house agency at the International Monetary Fund, and we’re responsible for many of the visual …

Read Moreright arrow

Digital Marketing Matures In House

February 15, 2021

  • by IHAF Staff

IHAF recently released its annual benchmarking report, Debunking the In-House Myth. Fielded in partnership with Forrester Research, the study focuses on the degree to which in-house agencies are involved with digital marketing—assessing the digital marketing maturity of in-house teams today.

The …

Read Moreright arrow