• Got Rights? Securing Proper Permissions & Releases

    March 11, 2019

    • by IHAF Staff

    With your deadline looming, you feverishly search the Internet for the perfect image to put that finishing touch on your project. Before locking in, however, did you pause to confirm that you have the rights to use that asset, figure or photo?

    If you’ve made a habit of grabbing content off the …

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  • A Must-Have for Producing Great Content

    February 18, 2019

    After attending the 2018 IHAF Conference & Awards Show, we noticed that all of the keynote speakers had one thing in common—good work. Each presented their own game-changing video content and we loved it. Great content is what we all aspire to create, so, why is it so rare?

    Sure, you’ve got a good …

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  • Supporting Sponsors Who Support You

    October 22, 2018

    • by IHAF Staff

    If you’ve ever attended the IHAF Conference & Awards Show, you’ve come to expect inspiring keynotes, informative breakouts and ample opportunities to network. What you may not realize is that a keystone of our event is the participation of a dedicated group of sponsors. Without their support, the …

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  • IHAF Awards: The Results Are In!

    September 17, 2018

    • by IHAF Staff

    For months, the IHAF team has been busy gathering, organizing and admiring nearly 700 entries submitted by 77 in-house agencies in anticipation of the judging event for the 2018 IHAF Awards. And, the results are in!

    Last week, a panel of 13 experts pored over every part and piece of your …

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  • Creating Hardworking Video Content on a Budget

    July 30, 2018

    As brands invest more in the capabilities of their in-house teams, the desire for video content tends to increase. Requests begin to fly in for video—internal, external, social, communications, meetings and more. We recently surveyed in-house producers and found that, in their new reality of …

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  • Cheap Impressions Are Dead. What’s Next?

    July 02, 2018

    For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …

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  • Get the Gold, Get the Glory

    June 11, 2018

    • by IHAF Staff

    As one of the most celebrated competitions in the industry, there’s no better way to gain recognition for the outstanding work your internal agency produces than by entering the IHAF Awards—recognizing creative excellence among in-house teams across 30+ print and digital categories.

    Over 90 …

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  • Meet a Member: Matt Ferrara of Globoforce

    May 28, 2018

    • by Davielle Pierrette, IHAF

    What does it mean to work human? Well, if you’re part of the eight-person in-house agency at Globoforce, the leading provider of human applications that strengthen employee performance and build more-positive team connections, you know exactly what it means and how to tell that story.

    A finalist …

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  • Branded Content: 5 Keys for Effective Storytelling

    April 30, 2018

    Think of your favorite piece of video content over the past year. Odds are, you didn’t think of a commercial. You probably thought of a TV show, a movie or even a piece of branded content. When it comes to branded content, it’s important to remember that it’s not the same as advertising.

    Consumers …

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  • Simplifying Cross-Screen Video Workflow

    April 09, 2018

    • by IHAF Staff

    In the race to innovate forms of media, the requirements to activate video campaigns can sometimes be an afterthought. For instance, are talent-and-rights contracts integrated into your project workflow, or are you surprised by additional fees because you unwittingly fell out of compliance?

    In …

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