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Meet the Sponsors
October 23, 2017
If you’ve ever attended the IHAF Annual Conference & Awards Show, you know it’s chock full of inspiring keynotes, informative breakouts, and opportunities to network with in-house pros. What you may not realize is that a keystone of our event is the support we receive from stalwart sponsors— …
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We Came. We Saw. We Judged.
September 12, 2017
It came down to nine, then four, then two—exceptional pieces that attracted our attention, exacted our respect, and divided us as a group for nearly an hour as we debated “Best of Show” for this year’s IHAF Awards. I can’t tell you who’ll walk away with the coveted crystal, but I can say it wasn’t …
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Avoiding Buyer’s Remorse When Shopping for a DAM System
August 28, 2017
Without a doubt, implementing a Digital Asset Management (DAM) system will change the way your team works. At two extremes, a DAM system can enable a streamlined process and provide useful data or, at the other end of the spectrum, it can be a storage system that requires additional steps and …
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Bad Mobile Connection? 5 Tips to Drive Performance with Mobile Ads
June 19, 2017
Do you ever get the feeling that your mobile ads aren’t clicking with consumers? You’re in good company. Two-thirds of advertisers believe that at least half of their mobile efforts are unsuccessful, yet mobile spend in the US is expected to top $72 billion in 2020. That’s a lot of advertising …
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Want Bragging Rights? Enter the 2017 IHAF Awards!
May 01, 2017
What better way to gain recognition for the outstanding work your internal agency produces than to be heralded among your peers? IHAF’s annual creativity awards recognize art and copy excellence among in-house teams across 30+ print and digital categories.
Over 90 winners emerge from the IHAF …
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Adding Flavor to Target
April 18, 2017
What happens when you combine moving-picture storytelling with a retail-brand behemoth? A whole lot of Flavor, that’s what! Flavor is one of the brands within Cutters Studios—a group that specializes in producing moving imagery through design, visual effects, compositing, and 2D and 3D animation. …
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Who's Responsible for an Ad Gone Bad?
April 10, 2017
You can almost picture how it all went down. “People are divided,” says a PepsiCo exec, “we need a way for our product to bring them together—to bring the country together.” “Great idea,” says the brand manager, “what are some mechanisms for bringing people together?” A third chimes in, “Given the …
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Engaging Consumers with Playable Mobile Ads
February 13, 2017
Over the last two years, digital advertising has made a marked shift toward video and mobile. And it’s no wonder, with consumers leveraging hand-held devices to post and play content at home and at work. As 2017 continues to unfold, we anticipate the rise of a new consumable in the mobile mix— …
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Meet our 2016 Sponsors!
October 24, 2016
The IHAF Annual Conference & Awards Show is just around the corner. For months we’ve been planning this two-day event, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As our biggest event of the year, the conference serves as an opportunity for …
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Happy 10 Years of Success, Everyone!
December 07, 2015
Our friends at Lunchpail Productions have done it again with their fun-filled video in honor of the 10th Anniversary of IHAF. Highlighting our growth over the years, as well as how the in-house model itself has evolved, the video celebrates us all.
With nearly 250 member companies, we are thrilled …
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