• Practicing Safe Social

    April 14, 2014

    A few weeks ago, I unearthed an old presentation I made to clients and company presidents in 2009. The goal of the presentation was to explain the importance Web 2.0 and to convince them to take the plunge. Although the information was well received, there were no takers. For years, TTI North …

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  • Why Ad-ID Is Good for Marketers, Agencies, Media and Talent

    November 04, 2013

    In March, SAG-AFTRA, the union representing all commercial talent, and the ANA-4A's Joint Policy Committee, representing the advertising industry, agreed on a three-year contract. Among its many provisions, this extraordinarily complex deal provides the foundation for making commercial-talent …

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  • Learning Vital Lessons from In House

    October 21, 2013

    • by Steve Whiteside, Warc

    Having been fortunate enough to attend the IHAF’s In-House Agency Masters conference in Boston on 17 October, I wanted to share a handful of the main takeaways, focusing in particular on what ad agencies could learn from their (often less-heralded) counterparts in this space.

    Mick O’Brien from …

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  • Meet the Sponsors

    October 16, 2013

    • by IHAF Staff

    Our largest event of the year is on deck—the IHAF Awards Show & Annual Conference. For months we’ve been planning this two-day gala, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As today drew near, our pace grew more frenetic—though in just …

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