• Producing Work at the Highest Level—Is Your In-House Agency Ready?

    August 05, 2019

    Most brand teams are eager to create tier-one content. And, as top creatives from the best agencies move to the corporate side, brands with in-house agencies now have the strategic and creative chops to successfully craft this type of work.

    What about actually producing it? All levels of …

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  • Building the Reputation of Your Team

    July 29, 2019

    • by Roger Hyde, AT&T

    To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …

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  • Future-Proofing Starts by Embracing Change

    June 24, 2019

    Earlier this month, we had the privilege to host one of IHAF’s regional roundtables at our LA office, where we learned about the bold moves leading in-house agencies like Bloomberg, Dollar Shave Club, PwC and Trunk Club made to enable their success. Each story challenged attendees to consider the …

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  • How to Recruit Top Talent

    May 28, 2019

    Your company is only as good as the people who work there. That’s a cliché, of course, but it’s also 100% true. So, how do you go about recruiting the best people for your in-house agency? What follows are five things we do at Garmin to recruit top talent.

    1.) Clear vision. You can’t expect …

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  • Enter Your Sunday Best!

    May 20, 2019

    • by IHAF Staff

    Awards season is underway at IHAF and our in-house community is buzzing as they thoughtfully consider the work they’ve produced over the past year, choosing the best of the best to enter into our 2019 In-House Creativity Awards.

    In fact, members tell us year after year that there’s no better way …

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  • Color Correction—Everyday Artistry

    April 17, 2019

    Color correction has always been a very specialized and specific task in the post-production process. It’s one of the final steps in completing the long journey that is commercial advertising. Ten to fifteen years ago, color correction was a secretive art. Fast forward to today—nearly everyone has …

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  • Hello, I’m New Here.

    April 01, 2019

    Walking into my first IHAF Conference & Awards, although I knew the size of the event, I didn’t expect it to be as intimate as it was. I’m used to attending large conferences or industry shows where no one would notice if I walked around in a hot-pink bathrobe all day. At this event, I found my …

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  • Got Rights? Securing Proper Permissions & Releases

    March 11, 2019

    • by IHAF Staff

    With your deadline looming, you feverishly search the Internet for the perfect image to put that finishing touch on your project. Before locking in, however, did you pause to confirm that you have the rights to use that asset, figure or photo?

    If you’ve made a habit of grabbing content off the …

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  • Is a Virtual Model Right for Your Team?

    February 11, 2019

    • by IHAF Staff

    With work-from-home policies becoming more and more common, in-house agency leaders want to know what it takes to make a virtual workforce work. According to PwC’s corporate creative agency, making use of readily available technology, building a culture of flexibility and instilling a strong sense …

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  • Bloomberg Named In-House Agency of the Year

    November 19, 2018

    • by IHAF Staff

    With the crystal trophy and colleagues by his side, Bloomberg’s global head of Bloomberg Studio, Michael Eisenreich, took the stage at the recent IHAF Conference to accept top honors on behalf of his team—the 2018 In-House Agency of the Year. “Ours is a story of grit and determination over many, …

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