• Meet a Member: Jeremy Brazeal of Coca-Cola

    January 22, 2018

    • by Davielle Pierrette, IHAF

    IHAF member, Jeremy Brazeal, knows a thing or two about leading an internal creative team. As the Group Creative Director at KO:OP, the in-house agency at The Coca-Cola Company, Jeremy was kind enough to offer his perspective on what’s happening in the creative world today and share how he keeps …

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  • We Came. We Saw. We Judged.

    September 12, 2017

    It came down to nine, then four, then two—exceptional pieces that attracted our attention, exacted our respect, and divided us as a group for nearly an hour as we debated “Best of Show” for this year’s IHAF Awards. I can’t tell you who’ll walk away with the coveted crystal, but I can say it wasn’t …

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  • Eight Cities, Eight Conversations—One Dynamic Experience!

    July 10, 2017

    • by IHAF Staff

    We recently wrapped our In-House Agency Roundtables, where eight different companies in eight different cities hosted coffee and conversation among their in-house peers. Each session began with a host presentation followed by a facilitated exchange on the challenges and opportunities facing in- …

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  • 7 Tips for Building Your Personal Brand

    May 08, 2017

    In today’s hyper-connected world, brand building is no longer limited to monitoring and actively nurturing the reputation of a product or organization. It’s become much more personal—in some instances, very personal.

    Every tweet, status update, shared video, or tagged image helps paint an …

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  • Want Bragging Rights? Enter the 2017 IHAF Awards!

    May 01, 2017

    • by IHAF Staff

    What better way to gain recognition for the outstanding work your internal agency produces than to be heralded among your peers? IHAF’s annual creativity awards recognize art and copy excellence among in-house teams across 30+ print and digital categories.

    Over 90 winners emerge from the IHAF …

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  • Who's Responsible for an Ad Gone Bad?

    April 10, 2017

    You can almost picture how it all went down. “People are divided,” says a PepsiCo exec, “we need a way for our product to bring them together—to bring the country together.” “Great idea,” says the brand manager, “what are some mechanisms for bringing people together?” A third chimes in, “Given the …

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  • Your Easiest Resolution to Keep in 2017

    December 12, 2016

    • by IHAF Staff

    Around this time of year, we get to thinking about what we might resolve to do (or not do) in the new year. Get fit. Quit smoking. Spend more time with family. Stress less. While our efforts are well intended, we inevitably let lapse our newfound commitments—sometimes because we lose interest, but …

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  • The Balancing Effect: Why Outsourcing is Still a Necessity

    September 19, 2016

    Screendragon has witnessed a lot of change in the marketing and advertising landscape over the past 10 years. New digital demands have forced brands to re-evaluate how they work and who they work with. We have seen clients take on more internal work; some have set-up hybrid agency functions while …

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  • Why Is My Job Req Still Open?

    May 16, 2016

    Two expressions often come to mind in my day as a creative recruiter: “Time kills all deals,” and “Numbers don’t lie.”

    Right now, with a strong economy, unemployment around 5% and great candidates getting snapped up faster than you can say “You’re hired,” some organizations find their job reqs  …

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  • A New Member’s Perspective on Professional Development

    May 02, 2016

    I met IHAF Board Chair Mark Gibson late last year at the 2015 HOW Design Live Conference in Chicago. Mark was attending the conference in support of IHAF and two members of his in-house agency at State Farm Insurance creative team who were presenting a session on how to increase influence in house. …

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