• Finding Common Ground with Procurement

    November 22, 2021

    For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …

    Read Moreright arrow

  • Bridging the Creative and Media Divide

    October 18, 2021

    In the digital advertising business, media’s relationship with technology has been an evolving, decades-long affair. Always rocky, never settled, but very productive for all the offspring (e.g., ad tech vendors) it has produced. With the rise of digital advertising, media buying utilizing …

    Read Moreright arrow

  • colored pencils arranged side-by-side at different heights

    Measuring the Value of Creative Operations

    October 04, 2021

    Over half of creative leaders are now measuring the value of creative operations. Metrics are no longer a nice-to-have for the creative team of 2021, they are a must.

    Every year for the past four years, Screendragon has surveyed creative leaders to examine the current state of creative operations. …

    Read Moreright arrow

  • exterior shot of a person holding their hand up to hide their face

    Not Everyone Is Your Best Friend

    September 20, 2021

    • by Lisa Bradner, GM of Analytics, Yieldmo

    Differentiate your strategy for loyal customers and everyone else.

    Over the last several years marketers have come to depend on audience-led strategies as a means for identifying their consumers, targeting their advertising, managing frequency and measuring marketing success. Most every marketer …

    Read Moreright arrow

  • traffic jam

    5 Inefficiencies in Your Email Creation Process

    August 23, 2021

    Email creation is plagued by manual processes, disconnected, single-purpose tools, and convoluted approval steps.

    There is an evolution underway in how brands approach email creation. At its center is the Email Creation Platform, a system that connects everyone involved in the creation process. It …

    Read Moreright arrow

  • black and white image of a backlit puzzle with one piece floating above its space

    3 Hidden Truths About In-Housing (and how to solve them)

    August 02, 2021

    Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …

    Read Moreright arrow

  • shot of Universal Orlando grounds

    5 Ways We Keep Our Creative Universe Fresh

    May 24, 2021

    It’s pretty thrilling to work with wizards, dinosaurs and extraterrestrials. But just because we can drink our weight in Butterbeer and hum the Jurassic Park score in our sleep doesn’t mean creating great work is as easy as casting a spell. Here are five ways that Popcorn, our in-house team of …

    Read Moreright arrow

  • How to Validate Your Creative Instincts and Sell Your Best Work

    May 03, 2021

    There is an exciting new way to measure how people truly think and feel about creative content. For the first time ever, your in-house agency can tap into subconscious emotions to bolster consumer insights, validate your creative instincts and sell your best work.

    This new science was built on …

    Read Moreright arrow

  • Digital Marketing Matures In House

    February 15, 2021

    • by IHAF Staff

    IHAF recently released its annual benchmarking report, Debunking the In-House Myth. Fielded in partnership with Forrester Research, the study focuses on the degree to which in-house agencies are involved with digital marketing—assessing the digital marketing maturity of in-house teams today.

    The …

    Read Moreright arrow

  • How Connected TV Fits in 2021 Media

    January 18, 2021

    The growth of connected TV usage has accelerated exponentially giving way to further consideration for ad dollars this year. In 2019, media buyers began realizing CTV’s potential as viewing increased and advertising opportunities and products expanded. In 2020, viewership and advertising dollars …

    Read Moreright arrow