• Setting Goals & Scoring Big with Team IDEA

    February 16, 2015

    One of the beauties of being an in-house creative agency is that you interact with your clients every day, even after a project is over. Building those relationships outside of a work product gives clients the opportunity to provide informal feedback on a daily basis, whether you’re meeting about …

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  • Does Your In-House Agency Have a Mission?

    February 11, 2015

    Every workday, in-house agency teams are focused on tasks to punch their lists, complete their projects and move the needle. With dwindling resources and burgeoning workloads, it’s easy to get caught in the deadline-driven grind. Skilled management can elevate morale and keep employees motivated by …

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  • Your Mission? Value!

    February 09, 2015

    • by IHAF Staff

    IHAF is taking vision and mission one step further with this week’s webinar on proving the value of your in-house agency. The dawn of in-house agencies was prompted in large part by a desire for cost containment in the development of marketing communications. In recent years, business impact and …

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  • Member Benefits Deliver Measurable Results

    January 19, 2015

    • by IHAF Staff

    There are a host of reasons to become a member of IHAF—access to our benchmarking data, participation in our national events, being part of our connected community, and one benefit that we don’t talk about nearly enough: the IHAF Performance Evaluator.

    The IHAF Performance Evaluator is a …

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  • Prove Your Value—Promote Your Team

    December 08, 2014

    Happy holidays! The IHAF community is busy making the mad, final sprint to the 2014 finish line. And while this time of year can be crazy—finalizing budgets, writing performance reviews, strat-planning for 2015—it also allows us a chance to look back, take stock and think about how we can do things …

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  • Keeping It Light

    December 01, 2014

    At a time of year when pressure is mounting for our teams and our clients are pushing to get projects done by year-end, it’s important to encourage employees to maintain work/life balance and to let them know that they are valued. How many of us have said to ourselves, “we aren’t solving world …

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  • Does Your Team Measure Up?

    October 22, 2014

    • by IHAF Staff

    Measuring your in-house agency’s performance is critical. To deliver ongoing value to the businesses you support, you must understand and be able to quantify your team’s effectiveness and your clients’ satisfaction. It’s also essential to know how your team is progressing over time and how they …

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  • Are We There Yet?

    October 06, 2014

    How many times have we heard that question, repeated over and over and over again from the back seat? Despite our best efforts to silence the question with a satisfactory response, it seems we never get there ourselves. Can the same be said for your in-house agency?

    This month at IHAF, we’re …

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  • Culture: The Ultimate Interior

    July 02, 2014

    • by IHAF Staff

    When we think of the stereotypical agency environment, images of Ping-Pong tables, lava lamps and overstuffed fluorescent chairs come to mind. Sure, outside agencies may have more freedom when it comes to furniture choices and paint colors, but that shouldn’t condemn in-house interiors to be …

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  • The Benefits of Independent Digital-Media Trading

    April 07, 2014

    New developments in programmatic trading over the last few years offer in-house agencies advanced insights about audiences, allowing greater transparency into how much is being spent (to what effect) and where, as well as breakthroughs in media efficiency. Yet, most in-house agencies are missing …

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