• Meet a Member: Matt Ferrara of Globoforce

    May 28, 2018

    • by Davielle Pierrette, IHAF

    What does it mean to work human? Well, if you’re part of the eight-person in-house agency at Globoforce, the leading provider of human applications that strengthen employee performance and build more-positive team connections, you know exactly what it means and how to tell that story.

    A finalist …

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  • VR, AR, MR and 360—Are You Ready?

    March 12, 2018

    • by IHAF Staff

    Your in-house agency is up-and-running. You’re producing print, digital, and video (and earning praise from your peers at the IHAF Awards). What about virtual reality, augmented reality and 360 videos? Estimated to become a $140 billion business by 2020, immersive media requires creative talent and …

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  • How One Grocery Chain Is Making Marketing Work Better

    February 05, 2018

    The 120-person in-house agency at a natural foods company works hard to promote benefits of healthy eating. Now, they’re doing it more productively than ever before.

    The grocery chain recently redeployed the Workfront Project Portfolio Management (PPM) solution to address process transformation …

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  • Fix It In Prep: Understanding VR Before Your First Project

    December 04, 2017

    Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …

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  • Resource Management: The Ultimate Balancing Act

    October 16, 2017

    • by IHAF Staff

    The IHAF team recently partnered with Workfront to conduct a resource management survey for the in-house community. Over 100 unique companies responded, providing insight into their scheduling and planning habits as well as how they forecast, resource, and track their work. 

    The study includes …

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  • Arm Your Social Teams with Video

    September 04, 2017

    Marketing experts frequently remind us that “video is the premier communication tool” and that “the power of video will set you apart.” While developing a steady stream of video to reinforce your message is significant, it also requires a reliable pipeline to deliver that content—from editors in …

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  • Avoiding Buyer’s Remorse When Shopping for a DAM System

    August 28, 2017

    Without a doubt, implementing a Digital Asset Management (DAM) system will change the way your team works. At two extremes, a DAM system can enable a streamlined process and provide useful data or, at the other end of the spectrum, it can be a storage system that requires additional steps and …

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  • How to Customize Your Marketing for Millennials

    February 27, 2017

    Millennials are one of the most diverse generations in American history, and one of the most important audiences for today’s advertisers. In fact, companies that “get” millennials stand to gain significant market share in the coming years.

    To better understand how to market to millennials, we …

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  • The Ultimate Guide to Membership

    January 09, 2017

    • by IHAF Staff

    With the planning and prep that typically happen at the start of a new year, this week’s webinar on how to optimize your membership with IHAF is well timed. The one-hour session is not only intended to orient our newest members, but to inform those who have been tire kicking as well!

    The …

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  • Efficiency through Mob Design (a.k.a. How Four People Worked Faster by Sharing One Computer)

    November 28, 2016

    Today most people have two or three computers. So why would anyone make four people work together on one computer? And, who would be insane enough to force two designers, one marketer, and one product manager to take turns using the same design software on that one computer?

    The answer: a design …

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