• Brand. It’s All Global, Isn’t It?

    March 03, 2014

    Brand is such a far reaching term, and its meaning has evolved dramatically over the past decades. Years ago, brand most likely referred to the logo or identifier a company used to distinguish itself in the marketplace, plain and simple. But when consumers began seeing more brands in more marketing …

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  • Meet Two New Board Members

    February 17, 2014

    This month, IHAF is exploring the topic of Operational Excellence and what it means to in-house agencies. As part of this series, I asked the two newest members of IHAF’s Board of Directors, Mark Gibson, Assistant VP of Creative Services at State Farm and Wayne Barringer, Director of Creative …

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  • Do You Want it Fast, Cheap or Good?

    February 10, 2014

    We may be witnessing a harmonic convergence of sorts in the name of operational excellence. While the inclination for any business may be to try to do as much as it can with the resources it has on hand, that’s not always effective. Sooner or later, what seems like the fastest, easiest path to …

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  • Operational Excellence: It’s How We Do It

    February 03, 2014

    Some years ago I had the privilege of attending an industry event that included CFOs from top-shelf advertising agencies. At the time, I had been in my current role for a short time. I was eagerly seeking nuggets of wisdom that I could apply to the day-to-day operation of the in-house agency for …

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