• Learning About Omni-Channel Marketing

    July 11, 2016

    • by IHAF Staff

    “The best way to stand out is by blending in.” That’s just one of many quotables imparted by this year’s IHAF Huddle facilitator, ChRiS Gomersall, as our regional discussion group series came to a close last month. In fact, ChRiS had the hundred or so people who attended our Huddles in Boston, …

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  • Skills & Tools for Managing Technology

    July 01, 2016

    By now, most in-house agencies have looked for ways to leverage workflow and DAM systems to help them run more efficiently. Many are even on their second- or third-generation solutions. At the same time, others could benefit from taking a step back and thinking more-broadly about how these tools …

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  • Meet ChRiS

    June 13, 2016

    • by Davielle Pierrette, IHAF

    Tomorrow marks the first of our Huddle regional discussion groups—facilitated by leading expert and former Instagram and Facebook executive ChRiS Gomersall, CEO of ATOMIZED. 

    ChRiS is a problem solver. In fact, shortly into his tenure at Facebook, he spotted a problem his clients were having …

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  • It’s Time to Huddle!

    June 06, 2016

    • by Davielle Pierrette, IHAF

    This month marks the start of our annual Huddle discussion group series—one of IHAF’s most popular events. These half-day sessions are ideal for in-house agency leaders and individual contributors alike. This year’s Huddle focuses on the rise of Omni-Channel Marketing and the challenge of keeping …

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  • Not an SEO Expert? Three Tips to Fake It ‘Til You Make It

    March 28, 2016

    Creating online and offline content is a big job. You know that. You even have the overflowing editorial calendar to prove it. You’ve also been reading more and more about content quality and the resulting impact on website visibility. Still, you’re not an SEO expert. Or are you?

    Here at Galileo …

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  • Adobe Training in Small Doses

    February 01, 2016

    • by Dave Weinberg, Adobe

    A year ago, I was thrilled to learn that Adobe had become a member of this amazing organization called IHAF and I could not wait to get involved. From IHAF Huddle events to the IHAF Annual Conference & Awards Show, it has been great to connect with the creatives and marketers that are so crucial to …

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  • Tools for Marketing Tools

    August 18, 2014

    One of my favorite print ad headlines for a new, more powerful Macintosh computer read, “So you’re a hack. Now you’ll be a much faster hack.”

    While a Mac won’t make you more creative, it is a wonderful tool. You could argue that it allows you to get things done quicker allowing more time for …

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  • What Will Your In-House Agency Look Like in 2025?

    August 11, 2014

    The year 2025 is a little more than 10 years away, right? Ten years doesn’t sound like that long. But think about it—in technological years, 10 is several generations. Ten years ago was 2004, and if you’re like me, your cellphone was just that, a cellular telephone. You may, or may not, have owned …

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  • Finding Nirvana

    August 04, 2014

    Finding the right workflow tool is a popular pursuit with in-house agencies. It’s the one tool we hope will bring nirvana to our everyday work. (Ah, if only…) While workflow tools can help tremendously, they also pose real challenges—especially when you’re trying to switch from one to another …

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  • Tools Are Not Strategies

    July 28, 2014

       Each and every day there are new platforms, new tools, and emerging technologies designed to capture the all-elusive consumer in more engaging, entertaining, and less-invasive ways. Certainly we have witnessed game-changing, paradigm-shifting developments over the past few years that are so …

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