• Why Software (Not Your Staff) Should Be Managing Content Distribution

    December 03, 2018

    It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.

    So, …

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  • Optimizing Creative Operations Through Automation

    September 04, 2018

    Since the advent of programmatic ad buying, automation has been transforming marketing business processes, with AI tools starting to play a part too. Competition demands that creative units quickly learn the benefits that automation technology can bring. The aim is not to deskill creatives but to …

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  • And the Oscar Goes to… Proofreading!

    March 06, 2017

    In case you missed it, there was a mistake at this year’s Oscar ceremony—an error the unsung heroes of our in-house agencies most certainly would have recognized and quietly rectified if only the headcount had been allocated to support them.

    What I’m referring to, of course, is the mistaken …

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  • How to Customize Your Marketing for Millennials

    February 27, 2017

    Millennials are one of the most diverse generations in American history, and one of the most important audiences for today’s advertisers. In fact, companies that “get” millennials stand to gain significant market share in the coming years.

    To better understand how to market to millennials, we …

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  • Strengthening Marketing/Creative Alignment to Drive Revenue

    February 20, 2017

    Creative content is more valuable than ever—in fact, 71% of consumers say they’ll choose a product or service over its competitors because of good design. So it’s no wonder savvy business leaders are increasing investments in their in-house creative teams. But there’s a challenge. In today’s …

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