VR, AR, MR and 360—Are You Ready?

Your in-house agency is up-and-running. You’re producing print, digital, and video (and earning praise from your peers at the IHAF Awards). What about virtual reality, augmented reality and 360 videos? Estimated to become a $140 billion business by 2020, immersive media requires creative talent and technical expertise in order to develop the type of content that optimizes the environment.

In this week’s webinar, Tom Westerlin, CD for the creative and production studio Nice Shoes, will take us on a tour of the immersive media marketplace including basic definitions, available technology, and trends you need to know to encourage consumer adoption. Attendees will have the opportunity to:

● Explore the differences between VR, AR, MR and 360

● Learn about the hardware required to experience immersive content

● See how storytelling varies by environment, including traditional video

Keeping pace with today’s technology means being ten steps ahead of what’s happening tomorrow. Let our next webinar help you get there. Join us this Thursday, March 15 at 1 p.m. ET for an action-packed session on VR, AR, MR and 360. Immersive media is here—are you ready? Register today.

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