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VR, AR, MR and 360—Are You Ready?
March 12, 2018
Your in-house agency is up-and-running. You’re producing print, digital, and video (and earning praise from your peers at the IHAF Awards). What about virtual reality, augmented reality and 360 videos? Estimated to become a $140 billion business by 2020, immersive media requires creative talent and …
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Fix It In Prep: Understanding VR Before Your First Project
December 04, 2017
Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …
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Five Principles for Building Virtual Teams
August 17, 2015
Raytheon’s in-house creative-services team, Advanced Media, consists of over 120 design professionals working from several different cities across the United States. We’re involved in the company’s proposal efforts, marketing campaigns, facility branding, employee and customer meetings, and …
