Fostering Inspiration & Connection at Capital One

screenshot of The Capital One Creative Team on a video call

Perhaps more than other disciplines, creative teams feed off the connections they have and inspiration they get from others. The practice of learning from and being inspired by each other is key to keeping teams motivated, pushing work forward and building world-class creative. This can be a challenge when the team is spread across various offices, geographies and business areas. It gets exponentially more challenging when the team is working remotely. The Capital One Creative Team is embracing this opportunity—learning what works and what needs to change along the way.

Giving everyone permission to experiment. We encourage and empower all associates to experiment with new ideas and ways to stay connected and inspired. These efforts usually begin among a small group of people. If the idea proves successful and viable at a local level, it’s refined and rolled out to the broader team as a standard of practice. The key element is encouraging everyone at all levels and roles to identify opportunities, define solutions and bring their ideas to life. This is core to our team principles.

Generating ideas from the ground up. The common thread across these efforts is that they are organic ideas that come from any member of our creative team. They include a range of topics like:

• Weekly team emails that share the latest in branding, design and creative

• Full-team meetings where individuals present a craft or skill from outside of work

• A fun jam session to look at new creative and share constructive feedback

• Playing Among Us at lunchtime to laugh, plot and connect with coworkers

Nourishing a culture of connectivity. Not every idea will work. But we always learn something new and apply these learnings to what we do and how our teams engage. As a result, we’re seeing the positive results of encouraging everyone to bring ideas forward and experiment, while providing the freedom to think beyond individual roles.

And all of this is happening virtually. We can’t wait to see where this practice will take us when our creative team reunites in person again.

No Reader Comments

Leave a Comment

Recent Posts

Risks and Safeguards Every In-House Media Buyer Should Know

November 29, 2021

One benefit to moving media buying in house is greater control over your media spend. But the digital-media supply chain can be complex, confusing and opaque. Consequently, marketers risk wasting a portion of their spend on ads that get served to bots instead of humans.

It’s important to …

Read Moreright arrow

Finding Common Ground with Procurement

November 22, 2021

For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …

Read Moreright arrow