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You Might Be Wasting Your Media Budget
May 16, 2022
The latest research estimates more than $68 billion will be lost globally to digital advertising fraud in 2022. If your CFO asks whether your current efforts protect your company against ad fraud, how confident are you in your answer?
Whether you buy media internally or with an outside agency, it’ …
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What We Learned from the Experts & Aces
May 09, 2022
So happy to have attended a really great spring event in NYC the week before last with the In-House Agency Forum (IHAF). What a crew and a day of sharing more than the usual tips and tricks by adding a layer of genuine truth and humanity to the conversation.
Many of the brands that presented had …
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Why UGC Is Becoming a Go-To Strategy
March 28, 2022
Say User-Generated Content or UGC to just about anybody in the advertising industry and they’ll immediately think of grainy, shaky, poor-quality videos—like the kind you’d see on America’s Funniest Home Videos or any number of YouTube channels. Authentic? Yes. Organic? Certainly. But high-quality? …
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Standing with Ukraine: Extreme Reach
March 21, 2022
In the weeks since Russian troops invaded Ukraine, many companies have responded in support of Ukraine and its people. The advertising industry moved quickly, showing its support in assorted ways. Some teams and their brands have paused business in Russia, supporting a global campaign of economic …
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In-House Agency Experts, Unite!
February 28, 2022
In-house clout doesn’t come easy, but the proven chiefs of a few select teams are here to help. Join us for an exchange of ideas with Deloitte, Indeed, Norwegian Cruise Line and PwC at the In-House Agency Experts & Aces conference on Thursday, April 28.
Our Experts event is a chance to talk …
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Celebrity & Influencer Marketing: Why You Need a Signatory
January 31, 2022
Celebrity influencers have quickly become highly sought-after talent for marketing campaigns. The number of projects involving these internet stars has dramatically increased in the last few years. And while this means more opportunities for social media creators, it is a relatively new niche with …
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What Stops the Clock on TikTok?
January 17, 2022
A recent review of over 100 TikTok videos has unlocked new insights for creators, influencers, brands and agencies. Here are five simple lessons on how to use engagement and arousal to get more views.
1. HOOK VIEWERS EARLY. Gone are the days of building to the hook. In the TikTok age, you need to …
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In-House Trends for 2022
January 03, 2022
Can in-house agencies break their own records in 2022? Industry reports reveal they made fresh gains in team size, popularity, skills and efficiency last year. While it’s a tough act to follow, here’s how IHAF sees the in-house model advancing in 2022.
Insourcing more digital and media functions …
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Creative Content Trends for 2022 & Beyond
December 20, 2021
In-housing is becoming a mainstream strategy for brands as marketing models continue to evolve, according to a new report by We Are Amnet. Many brands are reshaping how they produce and deliver content to achieve the best results at the lowest cost.
The State of the Industry: Producing Creative …
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Brands Take the Field with Student Athletes
December 13, 2021
The landscape of college sports and the sports industry at large changed forever this year. For the first time in history, student athletes across all major divisions can now monetize their Name, Image, and Likeness (NIL) following the elimination of decades-long rules that prevented them from …
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