• hands holding smartphone recording a UGC video of people in public

    Why UGC Is Becoming a Go-To Strategy

    March 28, 2022

    Say User-Generated Content or UGC to just about anybody in the advertising industry and they’ll immediately think of grainy, shaky, poor-quality videos—like the kind you’d see on America’s Funniest Home Videos or any number of YouTube channels. Authentic? Yes. Organic? Certainly. But high-quality? …

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  • What stops the clock on TikTok. 5 lessons from viral creators to get more views. Monet Analytics.

    What Stops the Clock on TikTok?

    January 17, 2022

    A recent review of over 100 TikTok videos has unlocked new insights for creators, influencers, brands and agencies. Here are five simple lessons on how to use engagement and arousal to get more views.

    1. HOOK VIEWERS EARLY. Gone are the days of building to the hook. In the TikTok age, you need to …

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  • Creative Content Trends for 2022 & Beyond

    December 20, 2021

    In-housing is becoming a mainstream strategy for brands as marketing models continue to evolve, according to a new report by We Are Amnet. Many brands are reshaping how they produce and deliver content to achieve the best results at the lowest cost.

    The State of the Industry: Producing Creative …

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  • Brands Take the Field with Student Athletes

    December 13, 2021

    The landscape of college sports and the sports industry at large changed forever this year. For the first time in history, student athletes across all major divisions can now monetize their Name, Image, and Likeness (NIL) following the elimination of decades-long rules that prevented them from …

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  • Finding Common Ground with Procurement

    November 22, 2021

    For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …

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  • digital video editing program displayed on computer monitor

    Best Practices for Handling Video in Your DAM

    August 16, 2021

    No matter how you encounter or consume it, video is here to stay as one of the leading ways to develop and deliver engaging content online. Nearly every online marketer is using video in one way or other. And, audiences are watching! So how do we, as producers and creators, go about meeting this …

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  • black and white image of a backlit puzzle with one piece floating above its space

    3 Hidden Truths About In-Housing (and how to solve them)

    August 02, 2021

    Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …

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  • smartphone on a tripod shooting a photo of a purple flower

    It's Time to Evolve User-Generated Content

    July 19, 2021

    Let’s talk about User-Generated Content. If you aren’t well-versed with the term by now, especially after the 2020 pandemic, then we have to ask what life on Mars has been like. User-Generated Content (UGC) is now as much a part of a savvy brand’s content strategy as social media and display …

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  • The Need for Speed—How to Get Great Ideas to Market Faster

    July 12, 2021

    A year ago, we would have told you that speed is the key for success in today’s marketing world. Given the realities that we have had to manage over the past year, being able to react in real time is now too slow.

    Covid has accelerated the need for brands and in-house agencies, in particular, to …

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  • a crowd of content ambassadors holding smartphones to record a concert

    Forget Influencers—Content Ambassadors Are the Real Deal.

    May 10, 2021

    Influencer marketing, once the darling of digital campaigns, has had its day. Plagued with reports of fake followers, bots, fickle fans, and unwieldy expenses (The Rock can pull in $1 million per Instagram post), savvy brands including Spax, Specialized, and the University of Central Florida are …

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