Blog Archive
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OOH + Mobile: A Natural Pairing?
May 23, 2016
Over the years, we have seen the inevitable—rising fluctuations in ad spending across online and offline media. And just when we seem to have digital figured out, we are confronted by more programmatic, bots, non-viewability, and fraud reporting.
Well, this is not a silver bullet blog post on …
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Didn't Summit? Wanna Huddle?
May 02, 2016
We just wrapped our Leadership Summit in Atlanta to rave reviews:
“The IHAF Leadership summit pulled back the curtain on the in-house agency model. Our challenges as creative teams inside our organizations are universal. IHAF continues to inspire and provide valuable insider knowledge to lead our …
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Not an SEO Expert? Three Tips to Fake It ‘Til You Make It
March 28, 2016
Creating online and offline content is a big job. You know that. You even have the overflowing editorial calendar to prove it. You’ve also been reading more and more about content quality and the resulting impact on website visibility. Still, you’re not an SEO expert. Or are you?
Here at Galileo …
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The Next Big Thing in Social Media is Happening Offline
February 22, 2016
It’s time for anyone trying to start a social conversation to look at experiential as a key driver for creating meaningful online conversations. Most experiential brand managers would argue they are doing this already. So what is the difference?
In the past, we tried to amplify (or justify, in …
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Start the Year with IHAF
January 11, 2016
The arrival of 2016 marks the start of something new for us all. For you, this year may be about professional development or reorganizing your team or engaging further with the in-house community. At IHAF, we’re starting the year by unveiling an assortment of new offerings. As the internal agency …
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Last Month at IHAF
November 04, 2015
As IHAF continues to experience record growth year over year, one thing remains unchanged: the generosity and enthusiasm of our member community when it comes to sharing insights, best practices, and experiences with one another. Attending events such as the IHAF Annual Conference & Awards Show is …
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It's Time!
October 07, 2015
Excitement is building as the2015 IHAF Annual Conference & Awards Show rapidly approaches. With fewer than 75 tickets remaining before we sell out, now is a great time to join IHAF to take advantage of $900 off the regular ticket price.
The IHAF Annual Conference & Awards Show is our biggest event …
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Keeping Your Strategic Marketing Plan Top of Mind
September 14, 2015
Most of us are stretched too thin—we fight a million deadlines and are sometimes guilty of missing the forest for the trees. We can get lost in the weeds of responding to day-to-day requests and creating assets without stopping to examine the bigger picture. When I find that my team is overly …
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Don't Miss Out!
September 04, 2015
Living and working in New England, I always head into September hoping for that burst of Indian summer—dreaming of fall beach days and warm nights outdoors. With the last bastion of summer right around the corner, it's easy for us to yearn for something new to look forward to. Lucky for you, IHAF …
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Controlling Content
August 06, 2014
It’s estimated that companies will spend up to $135 billion on content marketing by the end of this year. So what is content marketing? And why are brands shelling out so much money for it?
Content marketing is the creation and sharing of relevant subject matter with targeted audiences—typically …
