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Out-of-Home and the Smart City
August 06, 2018
The shift toward smart cities is here. From better transportation hubs to self-driving vehicles, cities are harnessing the power of big data and technology to improve processes, increase efficiency and make city living more livable. And, with a projected increase of 2.5 billion people residing in …
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Creating Hardworking Video Content on a Budget
July 30, 2018
As brands invest more in the capabilities of their in-house teams, the desire for video content tends to increase. Requests begin to fly in for video—internal, external, social, communications, meetings and more. We recently surveyed in-house producers and found that, in their new reality of …
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Are You Agile-Inclined?
July 16, 2018
In-house agency leaders are advancing from a Waterfall mindset to incorporate Agile in the way they work. Why? Because Agile can help them provide timely, personalized experiences that attract customers at scale.
Over 37% of marketing organizations are moving to Agile, making them 3x more likely …
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Roundtable Recap: What Bloomed?
July 09, 2018
Spring. Every year, it brings new growth in the form of buds and blossoms outside and connectivity and conversation inside. You see, spring is the time of year when IHAF offers its Regional Roundtables—discussion groups held in various cities throughout the country where members discuss and debate …
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Cheap Impressions Are Dead. What’s Next?
July 02, 2018
For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …
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How Sound Drives Engagement
May 21, 2018
It’s no secret that appealing to the human senses helps engage emotions. Let’s look at a simple example: if a consumer sees a bacon commercial, they could be convinced that the bacon looks delicious but by hearing the sizzle, the consumer craves the bacon. The power of sound creates a sense of …
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IHAF Roundtables: Six Cities, Six Conversations
May 07, 2018
This month marks the start of our regional roundtable discussion group series, hosted by IHAF member companies in six cities throughout the United States. These networking and learning events are open forums for in-house agencies nationwide to engage in facilitated conversations about the …
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Branded Content: 5 Keys for Effective Storytelling
April 30, 2018
Think of your favorite piece of video content over the past year. Odds are, you didn’t think of a commercial. You probably thought of a TV show, a movie or even a piece of branded content. When it comes to branded content, it’s important to remember that it’s not the same as advertising.
Consumers …
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7 Lessons on SEO Content Workload Management
April 16, 2018
There are a number of common challenges pertaining to workload management—tracking projects and documents, assembling the right team, and being on the lookout for potential efficiencies are just a few. The bottom line is that effective workload management can mean the difference between on time or …
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In-House Roundtables: Coming to a City Near You
March 19, 2018
In a few short weeks, our multi-city In-House Agency Roundtables begin—a series of informal-yet-intimate conversations hosted by IHAF member companies nationwide. Join us as we discuss and debate topics of interest to in-house agencies of all sizes and varieties. This year’s roundtables are taking …
