• How One Grocery Chain Is Making Marketing Work Better

    February 05, 2018

    The 120-person in-house agency at a natural foods company works hard to promote benefits of healthy eating. Now, they’re doing it more productively than ever before.

    The grocery chain recently redeployed the Workfront Project Portfolio Management (PPM) solution to address process transformation …

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  • Programmatic Options Have In-House Appeal

    January 29, 2018

    Since 2010, the programmatic advertising category has steadily increased in prominence. Indeed, eMarketer data shows that programmatic activity has been responsible for more than 70% of the U.S. digital display market since 2016. And, the dollars involved are significant. U.S. companies will spend …

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  • Sonic Branding for the Modern Marketer

    January 16, 2018

    I’m not sure when the word “jingle” went from being a popular way to promote your brand with music to a dirty word, but it happened.

    There was a time when having a jingle was important to a brand. When the Oscar Myer jingle, the Klondike song, and others were expected and worked wonders as they …

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  • The Importance of “Universal Levels of Creativity” in Production

    December 18, 2017

    Creative teams receive briefs from a variety of sources every day, and each carries an assumption that it will quickly deliver the desired outcome that is intended by the requestor. While this sounds simple in principle, it is rarely possible in practice.

    The Purpose of a Brief. The writer and/or …

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  • Preflight Checklist: What to Do Before Hitting Send

    December 11, 2017

    Email marketing can be more cost-effective than other forms of outreach, but only if your email gets opened. There are so many details to keep in mind before you press send. Here’s what you need to consider to ensure your message gets delivered the way you intended.

    The Fundamentals

    ● From Name: …

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  • Fix It In Prep: Understanding VR Before Your First Project

    December 04, 2017

    Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …

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  • Resource Management: The Ultimate Balancing Act

    October 16, 2017

    • by IHAF Staff

    The IHAF team recently partnered with Workfront to conduct a resource management survey for the in-house community. Over 100 unique companies responded, providing insight into their scheduling and planning habits as well as how they forecast, resource, and track their work. 

    The study includes …

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  • Arm Your Social Teams with Video

    September 04, 2017

    Marketing experts frequently remind us that “video is the premier communication tool” and that “the power of video will set you apart.” While developing a steady stream of video to reinforce your message is significant, it also requires a reliable pipeline to deliver that content—from editors in …

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  • Avoiding Buyer’s Remorse When Shopping for a DAM System

    August 28, 2017

    Without a doubt, implementing a Digital Asset Management (DAM) system will change the way your team works. At two extremes, a DAM system can enable a streamlined process and provide useful data or, at the other end of the spectrum, it can be a storage system that requires additional steps and …

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  • Eight Cities, Eight Conversations—One Dynamic Experience!

    July 10, 2017

    • by IHAF Staff

    We recently wrapped our In-House Agency Roundtables, where eight different companies in eight different cities hosted coffee and conversation among their in-house peers. Each session began with a host presentation followed by a facilitated exchange on the challenges and opportunities facing in- …

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