• In-House Roundtables Around the Corner

    April 03, 2017

    • by IHAF Staff

    In a few short weeks, we begin our regional In-House Agency Roundtables—a series of informal yet intimate conversations hosted by IHAF members throughout the country, where we’ll discuss and debate various topics of interest to in-house agencies.

    This year’s roundtables are happening in eight …

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  • How to Customize Your Marketing for Millennials

    February 27, 2017

    Millennials are one of the most diverse generations in American history, and one of the most important audiences for today’s advertisers. In fact, companies that “get” millennials stand to gain significant market share in the coming years.

    To better understand how to market to millennials, we …

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  • Strengthening Marketing/Creative Alignment to Drive Revenue

    February 20, 2017

    Creative content is more valuable than ever—in fact, 71% of consumers say they’ll choose a product or service over its competitors because of good design. So it’s no wonder savvy business leaders are increasing investments in their in-house creative teams. But there’s a challenge. In today’s …

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  • Engaging Consumers with Playable Mobile Ads

    February 13, 2017

    Over the last two years, digital advertising has made a marked shift toward video and mobile. And it’s no wonder, with consumers leveraging hand-held devices to post and play content at home and at work. As 2017 continues to unfold, we anticipate the rise of a new consumable in the mobile mix— …

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  • Meet an Ambassador: Andrew Dawson

    October 31, 2016

    • by Davielle Pierrette, IHAF

    Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue our monthly feature on those in the group, we couldn’t let October go by without …

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  • Google’s 12 Lesser-Known Tools for In-House Agencies

    October 11, 2016

    As a software development firm that partners with in-house agencies, we make it our business to stay on top of all types of web and mobile tools and trends—so Google is one of the players we follow. They have the most valuable search data in the world and some of the most useful marketing-related …

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  • The Balancing Effect: Why Outsourcing is Still a Necessity

    September 19, 2016

    Screendragon has witnessed a lot of change in the marketing and advertising landscape over the past 10 years. New digital demands have forced brands to re-evaluate how they work and who they work with. We have seen clients take on more internal work; some have set-up hybrid agency functions while …

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  • Learning About Omni-Channel Marketing

    July 11, 2016

    • by IHAF Staff

    “The best way to stand out is by blending in.” That’s just one of many quotables imparted by this year’s IHAF Huddle facilitator, ChRiS Gomersall, as our regional discussion group series came to a close last month. In fact, ChRiS had the hundred or so people who attended our Huddles in Boston, …

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  • Skills & Tools for Managing Technology

    July 01, 2016

    By now, most in-house agencies have looked for ways to leverage workflow and DAM systems to help them run more efficiently. Many are even on their second- or third-generation solutions. At the same time, others could benefit from taking a step back and thinking more-broadly about how these tools …

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  • Meet ChRiS

    June 13, 2016

    • by Davielle Pierrette, IHAF

    Tomorrow marks the first of our Huddle regional discussion groups—facilitated by leading expert and former Instagram and Facebook executive ChRiS Gomersall, CEO of ATOMIZED. 

    ChRiS is a problem solver. In fact, shortly into his tenure at Facebook, he spotted a problem his clients were having …

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