• In-House Agency Experts and Aces - An IHAF Conference - April 28, 2022 - a Hybrid Event

    Meet In-House Experts & Aces This Month

    April 04, 2022

    • by Jens Peterson, IHAF

    Our In-House Agency Experts & Aces event brings brand-side mastery to NYC on April 28. Here’s what’s on deck from the insiders at Deloitte, Indeed, Norwegian Cruise Line and PwC, plus title sponsor Extreme Reach.

    The Next Generation of Marketing Excellence. True marketing expertise includes …

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  • In-House Agency Experts and Aces - An IHAF Conference - April 28, 2022 - a Hybrid Event

    In-House Agency Experts, Unite!

    February 28, 2022

    • by Jens Peterson, IHAF

    In-house clout doesn’t come easy, but the proven chiefs of a few select teams are here to help. Join us for an exchange of ideas with Deloitte, Indeed, Norwegian Cruise Line and PwC at the In-House Agency Experts & Aces conference on Thursday, April 28.

    Our Experts event is a chance to talk …

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  • graphic of different colors of paint splashing in front of a white background

    Creative Is More Than an Adjective in a Job Title

    February 21, 2022

    Albert Einstein once said, ”Creativity is intelligence having fun.”

    Good one, Albert.

    I believe that whole-heartedly. I’m not imagining a crafts project here, one where you follow instructions or a tutorial to recreate someone else’s idea—not that there’s anything wrong with that. It’s an …

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  • 2021 IHAF Conference & Awards Resilience to Reinvention

    It's Conference Time, Everybody!

    November 08, 2021

    • by Jens Peterson, IHAF

    No matter how you’ll be attending this week’s IHAF Conference & Awards, you’ll be immersed in a celebration of resilience, reinvention, creativity and grit as we recount the challenges and celebrate the wins in-house agencies experienced over the past year. We kick things off tomorrow—you’ll find …

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  • Diversity Equity & Inclusion

    DE&I: Continuing the Conversation

    July 07, 2021

    • by Jens Peterson, IHAF

    Over 150 marketers and advertisers tuned in to gain insights and share experiences on diversity, equity and inclusion (DE&I) at our recent series of virtual In-House Agency Roundtables. Corporate influencer Leslie Wingo led the talks and shared her unique point of view as an activist, sports fan, …

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  • person sitting in an office building working on two laptops and talking on the phone

    Key Trends for In-House Leaders

    June 28, 2021

    With ongoing changes in our work and home environments over the past year and a half, creative teams have needed to constantly adapt. Marketing campaigns to attract and engage customers shifted drastically. Some teams had to do more with fewer resources. And almost all teams had to suddenly work …

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  • Individual Growth Leads to Collective Success

    April 26, 2021

    Where does having your digital marketing needs met by in-house talent start? It starts with having the right talent in the right roles.

    When I was at Oracle, our in-house team started small and identified gaps in our studio’s capabilities. Rather than hiring urgently, we relied on external …

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  • Women Take the Lead

    March 15, 2021

    • by Jens Peterson, IHAF

    Many exceptional women in marketing have rightfully claimed seats at the table. A select few, we’re proud to announce, will share their stories and expertise at the IHAF Women’s Leadership Summit on April 29.

    Held virtually this year, our bi-annual spring leadership conference is an inclusive, …

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  • Digital Marketing Matures In House

    February 15, 2021

    • by IHAF Staff

    IHAF recently released its annual benchmarking report, Debunking the In-House Myth. Fielded in partnership with Forrester Research, the study focuses on the degree to which in-house agencies are involved with digital marketing—assessing the digital marketing maturity of in-house teams today.

    The …

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  • Investing in People Beyond Positions

    February 01, 2021

    Why does HP Studio choose to train our existing talent? The decision to invest in current talent rather than hiring when a new need arises stems from the belief that we invest in people, not just positions.

    At HP Studio, we believe in hiring people, helping them identify their skills, and …

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