Blog Archive
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Finding Creativity Through Pause
November 09, 2020
Find a comfortable seat and close your eyes. Consciously take a deep breath in and even deeper out.
How do you feel? Did you feel the cool air entering your nostrils? Maybe you heard your heart beating or a bird chirping. Did you find a sliver of clarity? A moment of calm? An appreciation for …
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Members Helping Members
April 08, 2020
In the spirit of connectivity upon which IHAF was founded, a handful of our supplier members have stepped up to support their corporate counterparts with special discounts and resources to help in-house agencies lighten the load. As you look for ways to support your respective corporations from …
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What I’ve Learned Interviewing 20 In-House Leaders
October 21, 2019
In just ten years, the number of corporations that ‘fess up to having an in-house agency has nearly doubled. In fact, a study conducted by IHAF and Forrester underscores the reality that insourcing is not a passing fad, but rather, the new normal when it comes to corporate advertising and creative …
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Is Your In-House Agency Future Proof?
July 15, 2019
While most of you are in the throes of summer, the IHAF team is in the throes of planning our biggest event of the year—the IHAF Conference & Awards. This year’s conference is about future proofing your in-house agency, with a national panel of speakers delivering a mix of keynotes and how-to …
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Navigating Compliance with a Freelance Workforce
October 08, 2018
There’s no doubt that leveraging freelancers is a great way to add talent to your team. In fact, nearly half of millennials are choosing the independent-contractor route these days. With all of that talent wading in the freelance pool, it’s important to understand whether your variable resources …
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Building a Purpose-Driven Culture
August 20, 2018
During last year’s IHAF Conference & Award’s Show, CEO of We First Branding, Simon Mainwaring, shared how to successfully build your brand’s philosophy, community and cultural leadership. In fact, his session was so well received that we invited him back as a webinar presenter this fall.
On …
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Lessons Learned from the Inside
June 04, 2018
Not only does Boston University deliver an exceptional education to its students, their in-house agency delivers exceptional creative solutions to 17 different schools and colleges, hundreds of departments and academic centers, and an assortment of events—all intended for internal and external …
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Bring Back Your Creative Mojo
April 02, 2018
There’s a lot of valuable expertise within in-house agencies. And while expertise is generally a good thing, there can be a downside. Expertise can lead to routine, routine to sameness. And sameness is the enemy of creativity. So, if the ideas you’re coming up with are beginning to feel familiar …
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VR, AR, MR and 360—Are You Ready?
March 12, 2018
Your in-house agency is up-and-running. You’re producing print, digital, and video (and earning praise from your peers at the IHAF Awards). What about virtual reality, augmented reality and 360 videos? Estimated to become a $140 billion business by 2020, immersive media requires creative talent and …
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How Design Live: Top 5 Takeaways
May 15, 2017
I’ve been to HOW Design Live six times and I must say it never gets old. Inspiring speakers. Interesting topics. And maybe a little bit of swag to bring home from the expo hall. Most of all, it is a good opportunity to get a read on what is going on in our creative world.
This year, seven IHAF …
