In the race to innovate forms of media, the requirements to activate video campaigns can sometimes be an afterthought. For instance, are talent-and-rights contracts integrated into your project workflow, or are you surprised by additional fees because you unwittingly fell out of compliance?

In this Thursday’s webinar, Melinda McLaughlin, CMO of cloud-platform provider Extreme Reach will break down the advertising supply chain and talk about how in-house and external agencies can partner more effectively on cross-screen campaigns. Attendees will have the opportunity to learn how to:

     - Bring creative asset logistics up to speed with media

     - Execute complex cross-screen media strategies

     - Avoid inefficient, manual and error-prone processes

     - Adopt a new system for readying creative assets

Whether you’re a video ad veteran or new to the space, you’ll benefit from Melinda’s big-picture perspective on video campaign activation including specific steps you can take to boost collaboration, control and cost savings.

Register for our informative webinar, Simplifying Cross-Screen Video Workflow, scheduled this Thursday, April 12 at 1:00 pm ET.