Simplifying Cross-Screen Video Workflow

In the race to innovate forms of media, the requirements to activate video campaigns can sometimes be an afterthought. For instance, are talent-and-rights contracts integrated into your project workflow, or are you surprised by additional fees because you unwittingly fell out of compliance?

In this Thursday’s webinar, Melinda McLaughlin, CMO of cloud-platform provider Extreme Reach will break down the advertising supply chain and talk about how in-house and external agencies can partner more effectively on cross-screen campaigns. Attendees will have the opportunity to learn how to:

     - Bring creative asset logistics up to speed with media

     - Execute complex cross-screen media strategies

     - Avoid inefficient, manual and error-prone processes

     - Adopt a new system for readying creative assets

Whether you’re a video ad veteran or new to the space, you’ll benefit from Melinda’s big-picture perspective on video campaign activation including specific steps you can take to boost collaboration, control and cost savings.

Register for our informative webinar, Simplifying Cross-Screen Video Workflow, scheduled this Thursday, April 12 at 1:00 pm ET.

No Reader Comments

Leave a Comment
*
*
*

Processing reCaptcha...

Recent Posts

Evolving Workflow Systems and Operating Practices

March 18, 2019

Workflow management systems are primarily designed to facilitate and enhance the way we work. Yet a common misconception is that a new system will eliminate the need for the personal interactions and follow-up that are a vital part of teamwork. While it’s true that a well-constructed system may …

Read Moreright arrow

Got Rights? Securing Proper Permissions & Releases

March 11, 2019

  • by IHAF Staff

With your deadline looming, you feverishly search the Internet for the perfect image to put that finishing touch on your project. Before locking in, however, did you pause to confirm that you have the rights to use that asset, figure or photo?

If you’ve made a habit of grabbing content off the …

Read Moreright arrow