Pop into Coca-Cola

By now you probably know that our next major event is the IHAF Leadership Summit, hosted by The Coca-Cola Company on April 21 in Atlanta. What you may not know is that in addition to an impressive lineup of sessions and speakers, the Summit includes an exclusive, guided VIP tour of Coca-Cola Studios and the recently opened Mainstreet within The Coca-Cola Company’s global headquarters.

What’s so special about this particular tour, you ask? Well, for one, Coca-Cola Studios is the in-house agency for The Coca-Cola Company—and their offices are not open to the public. As a Summit attendee, you’ll gain access to their collaborative workspace and see first-hand why it’s considered a creative hotspot, reinforcing the internal agency’s position as a highly respected, highly sought-after resource within the company.

From there you’ll experience Mainstreet—a favorite of employees and visitors alike. This multi-faceted facility boasts six themed restaurants, three conference centers, and multiple amenities including a pharmacy, wellness center, convenience store, and more. The newly renovated space brings branding to life in a brand new way, with the in-house agency central to its development.

The IHAF Leadership Summit is a national meeting of corporate and creative executives, focused on what in-house agency leaders are doing to take their organizations to the next level. Join us in Atlanta on April 21 to hear how it’s done and see what it’s like behind the scenes at The Coca-Cola Company. Seating is limited so register today.

Recent Posts

In-House Data: Fact or Fiction?

October 16, 2023

I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …

Read Moreright arrow

IHAF Wrapped

December 20, 2023

  • by IHAF Staff

One of our favorite things to do at year-end is look back at the events, presentations, and online resources our members tapped most. (Why should Spotify have all the fun?) Here are a few of your favorites in 2023:

     • New Assortment of Org Charts     Download     • Updated Job Profiles          …

Read Moreright arrow