• 2021 IHAF Conference & Awards Resilience to Reinvention

    It's Conference Time, Everybody!

    November 08, 2021

    • by Jens Peterson, IHAF

    No matter how you’ll be attending this week’s IHAF Conference & Awards, you’ll be immersed in a celebration of resilience, reinvention, creativity and grit as we recount the challenges and celebrate the wins in-house agencies experienced over the past year. We kick things off tomorrow—you’ll find …

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  • Join Us with Confidence

    October 11, 2021

    • by Jens Peterson, IHAF

    It isn’t just about praising the grit they’ve shown throughout the pandemic. This year’s IHAF Conference & Awards is also about what comes next for in-house agencies. And while we can’t predict the future, we can build on the lessons we’ve learned to keep advancing our teams.

    For corporate …

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  • Diversity Equity & Inclusion

    DE&I: Continuing the Conversation

    July 07, 2021

    • by Jens Peterson, IHAF

    Over 150 marketers and advertisers tuned in to gain insights and share experiences on diversity, equity and inclusion (DE&I) at our recent series of virtual In-House Agency Roundtables. Corporate influencer Leslie Wingo led the talks and shared her unique point of view as an activist, sports fan, …

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  • 2021 IHAF Conference & Awards Resilience to Reinvention

    Resilience to Reinvention: The IHAF Conference & Awards

    June 23, 2021

    • by Jens Peterson, IHAF

    They moved mountains in the pandemic—and as the world reopens, in-house agencies are poised to keep climbing. The next IHAF Conference & Awards covers Resilience to Reinvention: how in-house teams bested an era fraught with challenges, and how to apply what they’ve learned to reach new heights in …

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  • The IHAF Awards: It's a Whole New Year

    April 19, 2021

    • by Jens Peterson, IHAF

    We have a confession to make. When IHAF boldly declared that the IHAF Awards show must go on last year, we didn’t immediately know what the experience would be like as a virtual event. But we put our faith in the camaraderie of our connected community and received a flood of entries (mid-pandemic, …

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  • Letting Go of the Leash

    November 30, 2020

    • by Jens Peterson, IHAF

    “Either you believe you are creative, or you don’t. And either way, you’re right.”

    That insight from in-house agency leader Don Lane captures the spirit of the 2020 IHAF Conference & Awards: CREATIVITY UNLEASHED. In other words, anyone, regardless of title or job function, can think creatively and …

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  • Meet the Sponsors

    October 26, 2020

    • by Jens Peterson, IHAF

    Behind every in-house agency is a mix of partners and providers in key support roles. Several of them deserve our thanks for their generosity in helping to bring the fast-approaching IHAF Conference & Awards to life. Find new solutions to keep your team effective and agile—meet the sponsors behind …

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  • Now Virtual, Still Awesome

    October 12, 2020

    • by Jens Peterson, IHAF

    Forget the “now-more-than-evers,” the mute button fails and all that you think you know about virtual events. The 2020 IHAF Conference & Awards is something entirely different! In four short weeks, our biggest event of the year moves from Beantown to Streamtown so in-house pros across the globe can …

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  • Are You Listening? If Not, You’re Missing Great Stories

    September 28, 2020

    Ever since we were kids, we learned the power of a great story. Pocahontas. Pinocchio. Old Yeller. And, the good ones stick with us for a lifetime. Is your in-house team looking for a way to tell better stories? Look no further than your own customers. Done right, customer stories can lead to …

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  • There Can Only Be One Top Shop—Is It Yours?

    August 03, 2020

    • by Jens Peterson, IHAF

    Internal creative teams are so much more than a way to save money! The contest for In-House Agency of the Year lauds the impact these MVPs make on an organization’s business and brand objectives.

    The competition heats up as we approach the August 31 call-for-nominations deadline. All in-house …

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