• It’s Conference Time!

    November 04, 2019

    • by IHAF Staff

    Excitement is mounting with the 2019 IHAF Conference & Awards around the corner. With an action-packed two-day agenda including keynotes from Dropbox, Hallmark, Orvis and Coca-Cola, we’re exploring the strategies and skills in-house agencies need to be ready and resilient in the future.

    As a …

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  • What I’ve Learned Interviewing 20 In-House Leaders

    October 21, 2019

    In just ten years, the number of corporations that ‘fess up to having an in-house agency has nearly doubled. In fact, a study conducted by IHAF and Forrester underscores the reality that insourcing is not a passing fad, but rather, the new normal when it comes to corporate advertising and creative …

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  • And the Gold Goes to...

    September 23, 2019

    • by IHAF Staff

    July feels a little bit like the holidays here at IHAF. That’s because it’s the time of year when package upon package arrives containing your submissions for our annual creativity awards.

    As we eagerly unwrap and admire your parcels, we know it’s just a matter of time before our panel of judges …

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  • Inspiring a Purpose-Driven Creative Culture

    August 26, 2019

    • by IHAF Staff

    Meet Darren Abbott, Senior VP of Creative at Hallmark Cards—the latest pacesetter we’re pleased to welcome to our roster of speakers for this year’s IHAF Conference & Awards, where we’ll explore the strategies and skills in-house agencies need to future proof their organizations.

    In Darren’s …

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  • Is Your In-House Agency Future Proof?

    July 15, 2019

    • by IHAF Staff

    While most of you are in the throes of summer, the IHAF team is in the throes of planning our biggest event of the year—the IHAF Conference & Awards. This year’s conference is about future proofing your in-house agency, with a national panel of speakers delivering a mix of keynotes and how-to …

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  • Roundtable Recap: Breaking Through by Breaking Free

    June 17, 2019

    Most in-house agencies want to do better, to be better, yet few are eager to change to the degree necessary to make it happen. The reality is, sameness is the enemy of excellence. We have to be willing to break with tradition in order to reach new pinnacles of performance.

    That was the premise of …

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  • It’s Your Crowning Moment

    June 10, 2019

    • by IHAF Staff

    There’s an old saying that goes, “Heavy is the head that wears the crown.” Well, here at IHAF, we beg to differ. In fact, winning the crown is one of the lightest, most uplifting moments your team can experience. The crown we’re talking about, of course, is our In-House Agency of the Year award. …

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  • Enter Your Sunday Best!

    May 20, 2019

    • by IHAF Staff

    Awards season is underway at IHAF and our in-house community is buzzing as they thoughtfully consider the work they’ve produced over the past year, choosing the best of the best to enter into our 2019 In-House Creativity Awards.

    In fact, members tell us year after year that there’s no better way …

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  • We Are MGM—Hear Us Roar!

    April 29, 2019

    Jessica Cipolla-Tario is SVP of Advertising & Content at MGM Resorts International, a global hospitality and entertainment company operating destination resorts including best-in-class hotels, casinos and more. In this week’s Inside Scoop, Jessica talks about her team’s recent rebrand, the …

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  • In-House Roundtables Are Coming Your Way

    April 15, 2019

    • by IHAF Staff

    It’s that time of year again—time to embark on a six-city tour for our annual In-House Agency Roundtables. IHAF’s roundtable sessions are informal-yet-intimate discussion groups of 15 to 50 people, hosted by member companies throughout the US.

    This year, we’ll be talking about what it means (and …

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