The in-house agency model was prompted in large part by corporate pressure to drive down the cost of advertising. Fast and cheap became the mantra of many internal teams. Over the past decade, IHAF has seen a marked change in this niche industry. In-house agencies have shifted from order-takers to business partners—with most tackling complex issues like implementing multi-channel strategies and integrating emerging technologies within existing infrastructures.
The 2016 IHAF Leadership Summit focuses on what in-house agency leaders are doing to take their organizations to the next level—turning today’s challenges into tomorrow’s success stories. Join us for a day of compelling presentations, engaging conversation and ample opportunities to connect with the nation’s leading in-house business and creative executives. We'll conclude with a guided, VIP tour of Coca-Cola Studios and The Coca-Cola Company's renown Mainstreet experience, followed by a special cocktail reception and networking.
Hosted by: Coca-Cola Studios | The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA
9:00 a.m. – 9:15 a.m. Registration & Continental Breakfast
9:15 a.m. – 9:30 a.m. Opening Remarks
9:30 a.m. – 10:00 a.m. IHAF State-of-the-Industry Report
10:00 a.m. – 11:00 a.m. Driving Change, Growth & Value with The Coca-Cola Company
Darren Ryan, Manager, Creative Strategy & Execution, Coca-Cola Studios
11:15 a.m. – 12:15 p.m. Transforming a Global Marketing Organization with MFS
Andrew Washburn, CMO, MFS Investment Management
12:15 p.m. – 1:15 p.m. Networking Lunch
1:15 p.m. – 2:15 p.m. Becoming a Digital-First Agency with Nestlé Purina | CheckMark
Scott Hall, Executive Director, Nestlé Purina | CheckMark
2:15 p.m. – 2:30 p.m. Premier Sponsor Presentation | inMotionNow
2:30 p.m. – 3:30 p.m. Facilitated Panel Discussion
Jennifer Cortner, VP Partnerships, Discovery Communications
Wade Franks, Senior Vice President, TTI North America
Kim McNeil-Downs, VP Agency Workflow, Fidelity Investments
3:30 p.m. – 4:30 p.m. Coca-Cola Studios & Mainstreet Tour
4:30 p.m. – 5:30 p.m. Cocktail Reception(Reception sponsored by Coca-Cola Studios, powered by StudioNow)
We're sorry, registration for this event is full.