Selling TV on a Shoestring

Developing work on a shoestring budget can be a challenge for creative teams, particularly coming up with grand ideas on a modest overall spend. Traditionally, networks have reached out to big agencies with big budgets to launch and promote their upcoming television shows. These days, in-house teams are stepping up to the plate—starting similarly big conversations for much smaller budgets.

Fortunately, we have the in-house agency at AT&T to show us how it’s done. In this Thursday’s webinar, we’ll hear how AT&T’s internal team followed-up its Grand Clio-winning press kit for the first season of Mr. Mercedes with a groundbreaking new campaign for Season 2.

 

We’ll learn how to start substantive conversations with limited resources. We’ll get a sense of how big ideas can help small-budget creative have considerable impact. And, we’ll hear how the agency at AT&T worked harder and smarter by capitalizing on opportunities in the highly competitive world of original-content promotion.

Join us on Thursday, May 16 at 1 p.m. ET for an in-depth look at how the in-house agency at AT&T turned a shoestring-budget challenge into a commercial success. Register yourself and your team today!

No Reader Comments

Leave a Comment
*
*
*

Recent Posts

What Awards Season Looks Like in 2020

July 06, 2020

  • by Jens Peterson, IHAF

The IHAF Conference & Awards is going virtual this year, and that includes our ever-popular awards show. While your in-house agency balances big social change with business as usual, here’s how awards season is adapting to the new normal.

Perhaps the biggest change is the call-for-entries process …

Read Moreright arrow

Creative Problem Solving for In-House Agencies

June 22, 2020

  • by Jens Peterson, IHAF

In-house agencies are chock full of creativity, but how do they apply it to solve business problems? Creative leaders from KPMG, DraftKings, realtor.com and ELEMENT gathered recently for our In-House Agency Roundtables to show more than 200 community members how it's done. Read on for key takeaways …

Read Moreright arrow