Selling TV on a Shoestring

Developing work on a shoestring budget can be a challenge for creative teams, particularly coming up with grand ideas on a modest overall spend. Traditionally, networks have reached out to big agencies with big budgets to launch and promote their upcoming television shows. These days, in-house teams are stepping up to the plate—starting similarly big conversations for much smaller budgets.

Fortunately, we have the in-house agency at AT&T to show us how it’s done. In this Thursday’s webinar, we’ll hear how AT&T’s internal team followed-up its Grand Clio-winning press kit for the first season of Mr. Mercedes with a groundbreaking new campaign for Season 2.


We’ll learn how to start substantive conversations with limited resources. We’ll get a sense of how big ideas can help small-budget creative have considerable impact. And, we’ll hear how the agency at AT&T worked harder and smarter by capitalizing on opportunities in the highly competitive world of original-content promotion.

Join us on Thursday, May 16 at 1 p.m. ET for an in-depth look at how the in-house agency at AT&T turned a shoestring-budget challenge into a commercial success. Register yourself and your team today!

No Reader Comments

Leave a Comment

Processing reCaptcha...

Recent Posts

Turning Product Trash into Brand Treasure

September 09, 2019

What do you do when Audi of America’s in-house agency asks if you can help disintegrate an Audi R8 and then piece it back together as an art installation?

You say, "Yes!"

After learning that an Audi R8 had been damaged in a shoot and was scheduled for demolition, Audi’s in-house team saw an …

Read Moreright arrow

Inspiring a Purpose-Driven Creative Culture

August 26, 2019

  • by IHAF Staff

Meet Darren Abbott, Senior VP of Creative at Hallmark Cards—the latest pacesetter we’re pleased to welcome to our roster of speakers for this year’s IHAF Conference & Awards, where we’ll explore the strategies and skills in-house agencies need to future proof their organizations.

In Darren’s …

Read Moreright arrow