Selling TV on a Shoestring

Developing work on a shoestring budget can be a challenge for creative teams, particularly coming up with grand ideas on a modest overall spend. Traditionally, networks have reached out to big agencies with big budgets to launch and promote their upcoming television shows. These days, in-house teams are stepping up to the plate—starting similarly big conversations for much smaller budgets.

Fortunately, we have the in-house agency at AT&T to show us how it’s done. In this Thursday’s webinar, we’ll hear how AT&T’s internal team followed-up its Grand Clio-winning press kit for the first season of Mr. Mercedes with a groundbreaking new campaign for Season 2.


We’ll learn how to start substantive conversations with limited resources. We’ll get a sense of how big ideas can help small-budget creative have considerable impact. And, we’ll hear how the agency at AT&T worked harder and smarter by capitalizing on opportunities in the highly competitive world of original-content promotion.

Join us on Thursday, May 16 at 1 p.m. ET for an in-depth look at how the in-house agency at AT&T turned a shoestring-budget challenge into a commercial success. Register yourself and your team today!

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