Selling TV on a Shoestring

Developing work on a shoestring budget can be a challenge for creative teams, particularly coming up with grand ideas on a modest overall spend. Traditionally, networks have reached out to big agencies with big budgets to launch and promote their upcoming television shows. These days, in-house teams are stepping up to the plate—starting similarly big conversations for much smaller budgets.

Fortunately, we have the in-house agency at AT&T to show us how it’s done. In this Thursday’s webinar, we’ll hear how AT&T’s internal team followed-up its Grand Clio-winning press kit for the first season of Mr. Mercedes with a groundbreaking new campaign for Season 2.

 

We’ll learn how to start substantive conversations with limited resources. We’ll get a sense of how big ideas can help small-budget creative have considerable impact. And, we’ll hear how the agency at AT&T worked harder and smarter by capitalizing on opportunities in the highly competitive world of original-content promotion.

Join us on Thursday, May 16 at 1 p.m. ET for an in-depth look at how the in-house agency at AT&T turned a shoestring-budget challenge into a commercial success. Register yourself and your team today!

No Reader Comments

Leave a Comment
*
*
*

Processing reCaptcha...

Recent Posts

Boosting Performance Through Behavioral Analysis

May 15, 2019

Humans have sustained by following something that is instinctual to all of us—tribal loyalty. We are drawn to likeminded, like-valued people which has made it safer, easier and more effective for us to survive for many thousands of years.

Analyzing human behavior, whether driven by digital data …

Read Moreright arrow

Selling TV on a Shoestring

May 13, 2019

  • by IHAF Staff

Developing work on a shoestring budget can be a challenge for creative teams, particularly coming up with grand ideas on a modest overall spend. Traditionally, networks have reached out to big agencies with big budgets to launch and promote their upcoming television shows. These days, in-house …

Read Moreright arrow