Blog Archive
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Pull Up a Chair at Our Regional Roundtables
April 03, 2023
In June, in-house professionals are coming together to share experiences and exchange ideas in seven cities across the US and Canada. That’s right, the In-House Agency Roundtables are back—a collection of three-hour discussion groups for those looking to network and learn with other in-house …
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Getting Your Priorities Straight
May 30, 2022
It’s the best and worst time to be a marketing leader. So many options and opportunities. And, on the flip side, more pressure than ever to deliver results—and do it fast.
For most of us, the demands of the day-to-day are relentless. The fact that you’re reading this means you are likely ready to …
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In-House Trends for 2022
January 03, 2022
Can in-house agencies break their own records in 2022? Industry reports reveal they made fresh gains in team size, popularity, skills and efficiency last year. While it’s a tough act to follow, here’s how IHAF sees the in-house model advancing in 2022.
Insourcing more digital and media functions …
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3 Hidden Truths About In-Housing (and how to solve them)
August 02, 2021
Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …
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The Need for Speed—How to Get Great Ideas to Market Faster
July 12, 2021
A year ago, we would have told you that speed is the key for success in today’s marketing world. Given the realities that we have had to manage over the past year, being able to react in real time is now too slow.
Covid has accelerated the need for brands and in-house agencies, in particular, to …
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Resilience to Reinvention: The IHAF Conference & Awards
June 23, 2021
They moved mountains in the pandemic—and as the world reopens, in-house agencies are poised to keep climbing. The next IHAF Conference & Awards covers Resilience to Reinvention: how in-house teams bested an era fraught with challenges, and how to apply what they’ve learned to reach new heights in …
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5 Ways We Keep Our Creative Universe Fresh
May 24, 2021
It’s pretty thrilling to work with wizards, dinosaurs and extraterrestrials. But just because we can drink our weight in Butterbeer and hum the Jurassic Park score in our sleep doesn’t mean creating great work is as easy as casting a spell. Here are five ways that Popcorn, our in-house team of …
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Covid or Not, It's Time for Virtual Creativity
March 29, 2021
It’s time to challenge a basic assumption in the creative community—that brainstorming sessions are more productive in person. That, and the idea that some things like the energy in the room, being able to look into each other’s eyes, and feeding off each other’s energy all make for a better …
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Finding Creativity Through Pause
November 09, 2020
Find a comfortable seat and close your eyes. Consciously take a deep breath in and even deeper out.
How do you feel? Did you feel the cool air entering your nostrils? Maybe you heard your heart beating or a bird chirping. Did you find a sliver of clarity? A moment of calm? An appreciation for …
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Are You Listening? If Not, You’re Missing Great Stories
September 28, 2020
Ever since we were kids, we learned the power of a great story. Pocahontas. Pinocchio. Old Yeller. And, the good ones stick with us for a lifetime. Is your in-house team looking for a way to tell better stories? Look no further than your own customers. Done right, customer stories can lead to …
