Resilience to Reinvention: The IHAF Conference & Awards

2021 IHAF Conference & Awards Resilience to Reinvention

They moved mountains in the pandemic—and as the world reopens, in-house agencies are poised to keep climbing. The next IHAF Conference & Awards covers Resilience to Reinvention: how in-house teams bested an era fraught with challenges, and how to apply what they’ve learned to reach new heights in the year ahead.

Team IHAF adapted as well, holding our last annual conference virtually so the show would go on. This year we’re offering a hybrid event packed with inspirational keynotes and invaluable networking, punctuated by the legendary IHAF Awards show. We welcome attendees to join us this year at the Marriott Long Wharf, an elegant venue overlooking Boston’s waterfront.

First, Resilience.
While remote teams and productions are old hat by now, the lockdowns and other mandates that prompted them came virtually overnight. How did in-house agencies pivot to keep crafting effective, high-quality work without the in-person brainstorms, tricked-out studios and face time with clients they’ve relied on for years? You’ll have to attend the IHAF Conference & Awards to find out.

Next Up, Reinvention.
While many companies are still finalizing their back-to-office plans, our long-awaited return to normal feels much closer than it did a few months ago. These resilient in-house teams now face another inflection point. Should they go back into business as usual or keep pressing forward, seizing this unique opportunity to build on the lessons they’ve learned this past year?

As Ever, Celebrating the Best.
Day one of our conference leads into a cocktail reception and dinner, followed by the much-anticipated IHAF Awards show. The IHAF Awards highlight creative excellence and team performance through two distinct competitions: the In-House Creativity Awards, and In-House Agency of the Year.

For the In-House Creativity Awards, internal agencies submit their best creative work to compete across 40+ print and digital categories—including COVID Communications and Virtual Events, newly added this year. The most impressive entries will earn Gold, Silver and Honorable Mention awards with one show-stopper clinching the coveted Best of Show. Read up on the entry criteria and past winners, then enter by June 30 for your chance to win.

When it comes to team performance, there can only be one In-House Agency of the Year. This award honors the unique contributions in-house agencies make. This year, we focus on how your team overcame the challenges of COVID-19, supporting the business while keeping your standards sky-high. Tell us your story by the August 31 cutoff and your team might be our next In-House Agency of the Year.

Shipping to Boston?
This IHAF Conference & Awards is an opportunity for in-house agencies to not only share what they’ve learned, but help each other prepare for what comes next. Join us in Boston for two days of timely keynotes, instructional breakouts, incomparable networking and an electrifying awards show on November 9-10. IHAF members can take advantage of our early-bird pricing and special room rate, both available for a limited time.

Can’t be there in person? We’ve got you covered, too. Register to attend via our online event platform to livestream keynote content, learn something new in our breakout groups, and cheer for your favorite IHAF Awards winners before the rest of the world finds out whose work rose to the top.

No Reader Comments

Leave a Comment
*
*
*

Recent Posts

smartphone on a tripod shooting a photo of a purple flower

It's Time to Evolve User-Generated Content

July 19, 2021

Let’s talk about User-Generated Content. If you aren’t well-versed with the term by now, especially after the 2020 pandemic, then we have to ask what life on Mars has been like. User-Generated Content (UGC) is now as much a part of a savvy brand’s content strategy as social media and display …

Read Moreright arrow

The Need for Speed—How to Get Great Ideas to Market Faster

July 12, 2021

A year ago, we would have told you that speed is the key for success in today’s marketing world. Given the realities that we have had to manage over the past year, being able to react in real time is now too slow.

Covid has accelerated the need for brands and in-house agencies, in particular, to …

Read Moreright arrow