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Bridging the Creative and Media Divide
October 18, 2021
In the digital advertising business, media’s relationship with technology has been an evolving, decades-long affair. Always rocky, never settled, but very productive for all the offspring (e.g., ad tech vendors) it has produced. With the rise of digital advertising, media buying utilizing …
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Modular Content: A Leading Opportunity for Your In-House Agency
October 13, 2021
In a May 2021 report, Forrester Analyst Ryan Skinner explained the importance of taking a modular approach to content in order to create meaningful customer experiences at scale. Breaking content into small, reusable chunks helps improve relevance, decrease production costs and times, and ensure …
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Not Everyone Is Your Best Friend
September 20, 2021
Differentiate your strategy for loyal customers and everyone else.
Over the last several years marketers have come to depend on audience-led strategies as a means for identifying their consumers, targeting their advertising, managing frequency and measuring marketing success. Most every marketer …
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Make Your Next Creative Campaign Sing
September 13, 2021
Popular music has a way of catching the attention of consumers and, over the past year, advertisers haven’t been shy about licensing it for TV and digital campaigns. Social platforms like TikTok have also opened the floodgates for new artists, hits and jingles to explode at a moment’s notice.
Once …
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5 Inefficiencies in Your Email Creation Process
August 23, 2021
Email creation is plagued by manual processes, disconnected, single-purpose tools, and convoluted approval steps.
There is an evolution underway in how brands approach email creation. At its center is the Email Creation Platform, a system that connects everyone involved in the creation process. It …
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Best Practices for Handling Video in Your DAM
August 16, 2021
No matter how you encounter or consume it, video is here to stay as one of the leading ways to develop and deliver engaging content online. Nearly every online marketer is using video in one way or other. And, audiences are watching! So how do we, as producers and creators, go about meeting this …
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3 Hidden Truths About In-Housing (and how to solve them)
August 02, 2021
Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …
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It's Time to Evolve User-Generated Content
July 19, 2021
Let’s talk about User-Generated Content. If you aren’t well-versed with the term by now, especially after the 2020 pandemic, then we have to ask what life on Mars has been like. User-Generated Content (UGC) is now as much a part of a savvy brand’s content strategy as social media and display …
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Raising Your Team's Email Creation Capabilities
July 05, 2021
Most Email Service Providers come equipped with templates which offer limited design flexibility. As an in-house agency, you might consider an Email Creation Platform that brings increased creative control along with efficiency and agility to your overall email marketing process.
There’s an …
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Greater DE&I: It's Simply a Better Way
June 14, 2021
“Do the best you can until you know better. Then when you know better do better.”- Maya Angelou
The world has never seemed more intent on creating greater diversity, equity and inclusion than it does now. And while that’s a wonderful ambition, wanting to do something is different from having the …
