• How Mature is Your Marketing Work Management Model?

    January 23, 2023

    What’s the status of your in-house agency tech stack? How are your people, processes, and technologies performing? How intentional and customer-focused is your organization?

    Whether you’re mired in manual minutia, contemplating Adobe Workfront, or have a work management solution in place, a long- …

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  • 7 Must-Have Resources for 2023

    January 09, 2023

    • by Olivia Brown, IHAF

    There’s no shortage of quality content out there. But who has time to sift through the surplus to surface the actual gems? At IHAF, we know you’re busy. That’s why we compiled the following list of must-have resources for 2023. Skills training, operating practices, org charts and more, these member …

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  • Escape the Commodity Trap—Become a Trusted Advisor

    December 07, 2022

    When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …

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  • Great Briefs Lead to Great Work

    October 24, 2022

    A solid creative brief is essential for an agency to deliver excellent work. Whether your campaign connects with the audience and drives results or misses the mark, largely depends on the creative brief. At The Studio, which is the in-house agency for the brands of Anywhere Real Estate, we’ve found …

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  • If Your WX Is Broken, Your CX Is Too

    October 17, 2022

    For many in-house agencies, the intent is to support the brand’s goal. This means, doing everything possible to enable personalized customer experiences at scale. To do this, teams count on applications like Adobe Workfront® and others to help them organize their work and bring it to market most …

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  • Trends in Offshore Creative Production

    August 15, 2022

    The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.

    We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …

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  • How to Handle One-Off Design Requests

    July 25, 2022

    • by Kevin Groome, Pica9

    One-off requests from field-based affiliates (franchisees, resellers, dealers, etc.) can be a thorn in the paw of an in-house agency. These projects often come with quick turnaround times, elevated visibility with leadership (particularly when the requestor is a significant source of revenue), and …

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  • These Companies Can Help You Succeed

    July 18, 2022

    • by IHAF Staff

    Look inside at any successful in-house agency. What do you see? You see a team of dedicated, high-performing individuals who are committed to the businesses and brands they support. Look a mite further and you're also likely to find an equally dedicated, high-performing pool of partners and …

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  • SAG-AFTRA Contract Changes—What You Need to Know

    June 13, 2022

    If you’re a producer, advertiser or keep up with industry news, you likely heard that a few months ago, SAG-AFTRA and the Joint Policy Committee (JPC) came to an agreement on a new Commercials Contract—and even though it’s good news for actors, it means even more costs for advertisers. 

    It goes …

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  • Getting Your Priorities Straight

    May 30, 2022

    It’s the best and worst time to be a marketing leader. So many options and opportunities. And, on the flip side, more pressure than ever to deliver results—and do it fast. 

    For most of us, the demands of the day-to-day are relentless. The fact that you’re reading this means you are likely ready to …

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