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Working From Home? Improvise Like the Utah Jazz.
September 14, 2020
For a long time, we’ve said that our job is to “put butts in seats.” And, we mean that literally. Our parent company owns the Utah Jazz basketball team, a minor-league baseball team, a chain of movie theaters, 65 car dealerships, and more. That’s a lot of seats in need of butts!
Then, COVID-19 hit …
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Meet the Helpers and Heroes
July 27, 2020
In-house agencies carry their clients and brands to victory, but who’s supporting them? Sometimes getting over the finish line calls for the help of hired guns, intuitive tech, and media savvy from external partners like IHAF’s network of supplier members.
Some vendors have been sharing free …
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The New Normals for Branded Content
July 20, 2020
In-house agencies are adapting to unique social concerns this year that could forever change how the marketing world engages consumers and crafts content. Among these “new normals” is the need for safer, more-flexible ways to produce work that is both locally sourced and globally conscious. Here’s …
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Creative Problem Solving for In-House Agencies
June 22, 2020
In-house agencies are chock full of creativity, but how do they apply it to solve business problems? Creative leaders from KPMG, DraftKings, realtor.com and ELEMENT gathered recently for our In-House Agency Roundtables to show more than 200 community members how it's done. Read on for key takeaways …
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Six Questions to Ask Before Calling a Printer
March 30, 2020
Today’s marketers juggle a host of campaigns across a multitude of channels. Many of the tasks are completed in-house with marketing software, but that’s not the case for print campaigns. When it’s time to send direct mail, print a catalogue, buy promotional material, or order trade show displays, …
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The Latest in Offshore Creative Production
February 17, 2020
Tapping lower-cost, overseas resources for creative production is not a new trend. And as agencies look to decrease their production costs by 40% or more, offshore partnerships are transitioning from experimental to mainstream.
If your in-house agency has yet to engage in offshoring (or tried a …
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Meet Christe Sharp of Garmin International
August 12, 2019
Christe Sharp is Director of Communications Business at Garmin, a multinational technology company specializing in global positioning systems (GPS) for automotive, aviation, marine, outdoor and sporting activities.
We reached out to Christe recently to get the Inside Scoop on her team’s global …
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Building the Reputation of Your Team
July 29, 2019
To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …
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Developing Your Brand Story
June 19, 2019
There’s a word that continues to arise in discussions regarding advertising and marketing—storytelling.
We live in an age where traditional advertising is losing its power and the focus on sharing and consuming personal stories grows. Brands and companies have taken note. Brand stories, narratives, …
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Getting It Right: Process & Positioning
June 03, 2019
Navigating the operational challenges inherent in running an internal agency can feel like an endless series of twists and turns. While there are ways to overlook certain obstacles for the sake of getting the job done, there are also ways to enhance your team’s problem-solving capabilities to …
