Blog Archive
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These In-House Agencies Came Out on Top
December 08, 2021
The results are in and it was our closest In-House Agency of the Year competition to date. This year favored the teams that overcame the challenges of the pandemic—from keeping the creative spark alive at home and through screens, to shooting and editing industry-leading videos with DIY production …
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32 T-Shirts: The Importance of Image Metadata
December 06, 2021
Let’s face it—adding metadata to your images can be a pain. No one really wants to do it. So, it’s not uncommon for people to assume someone else in the digital asset workflow will handle it. In such cases, metadata tagging falls between the operational cracks, which means it may not get done at …
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Finding Common Ground with Procurement
November 22, 2021
For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …
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Presentations: Separating Good from Great
October 25, 2021
Everyone has probably seen at least one presentation that truly stood out. One that's sharply written, confidently designed, and easy to follow. Or if nothing else, one that got you thinking about your own presentations.
But what truly separates “good” from “great” when it comes to presentations? …
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Bridging the Creative and Media Divide
October 18, 2021
In the digital advertising business, media’s relationship with technology has been an evolving, decades-long affair. Always rocky, never settled, but very productive for all the offspring (e.g., ad tech vendors) it has produced. With the rise of digital advertising, media buying utilizing …
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Modular Content: A Leading Opportunity for Your In-House Agency
October 13, 2021
In a May 2021 report, Forrester Analyst Ryan Skinner explained the importance of taking a modular approach to content in order to create meaningful customer experiences at scale. Breaking content into small, reusable chunks helps improve relevance, decrease production costs and times, and ensure …
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Not Everyone Is Your Best Friend
September 20, 2021
Differentiate your strategy for loyal customers and everyone else.
Over the last several years marketers have come to depend on audience-led strategies as a means for identifying their consumers, targeting their advertising, managing frequency and measuring marketing success. Most every marketer …
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Make Your Next Creative Campaign Sing
September 13, 2021
Popular music has a way of catching the attention of consumers and, over the past year, advertisers haven’t been shy about licensing it for TV and digital campaigns. Social platforms like TikTok have also opened the floodgates for new artists, hits and jingles to explode at a moment’s notice.
Once …
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5 Inefficiencies in Your Email Creation Process
August 23, 2021
Email creation is plagued by manual processes, disconnected, single-purpose tools, and convoluted approval steps.
There is an evolution underway in how brands approach email creation. At its center is the Email Creation Platform, a system that connects everyone involved in the creation process. It …
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Best Practices for Handling Video in Your DAM
August 16, 2021
No matter how you encounter or consume it, video is here to stay as one of the leading ways to develop and deliver engaging content online. Nearly every online marketer is using video in one way or other. And, audiences are watching! So how do we, as producers and creators, go about meeting this …
