Blog Archive
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3 Hidden Truths About In-Housing (and how to solve them)
August 02, 2021
Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …
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It's Time to Evolve User-Generated Content
July 19, 2021
Let’s talk about User-Generated Content. If you aren’t well-versed with the term by now, especially after the 2020 pandemic, then we have to ask what life on Mars has been like. User-Generated Content (UGC) is now as much a part of a savvy brand’s content strategy as social media and display …
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Raising Your Team's Email Creation Capabilities
July 05, 2021
Most Email Service Providers come equipped with templates which offer limited design flexibility. As an in-house agency, you might consider an Email Creation Platform that brings increased creative control along with efficiency and agility to your overall email marketing process.
There’s an …
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Greater DE&I: It's Simply a Better Way
June 14, 2021
“Do the best you can until you know better. Then when you know better do better.”- Maya Angelou
The world has never seemed more intent on creating greater diversity, equity and inclusion than it does now. And while that’s a wonderful ambition, wanting to do something is different from having the …
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How Partnering Offshore Can Boost Productivity
June 07, 2021
The speed of adoption of companies who are looking to bring on offshore partners has accelerated in the past 12 months. As remote work increased due to the global pandemic, so has the willingness to utilise borderless talent for ongoing production support.
The offshore market has also matured, …
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5 Ways We Keep Our Creative Universe Fresh
May 24, 2021
It’s pretty thrilling to work with wizards, dinosaurs and extraterrestrials. But just because we can drink our weight in Butterbeer and hum the Jurassic Park score in our sleep doesn’t mean creating great work is as easy as casting a spell. Here are five ways that Popcorn, our in-house team of …
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Covid or Not, It's Time for Virtual Creativity
March 29, 2021
It’s time to challenge a basic assumption in the creative community—that brainstorming sessions are more productive in person. That, and the idea that some things like the energy in the room, being able to look into each other’s eyes, and feeding off each other’s energy all make for a better …
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IMF Creative Uses Psychology to Design for Safety
March 01, 2021
What color is safety? Or, caution? How can good design keep people healthy during a pandemic? These are questions we, at IMF Creative, have been asking ourselves over the past year.
IMF Creative is the in-house agency at the International Monetary Fund, and we’re responsible for many of the visual …
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Digital Marketing Matures In House
February 15, 2021
IHAF recently released its annual benchmarking report, Debunking the In-House Myth. Fielded in partnership with Forrester Research, the study focuses on the degree to which in-house agencies are involved with digital marketing—assessing the digital marketing maturity of in-house teams today.
The …
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Tools & Technology: Your Creative Advantage
December 21, 2020
Due to the ongoing pandemic, many in-house agencies have faced reduced resources, budgets and timelines. It’s unclear what the “new normal” post-COVID will mean for our teams, but what’s certain is the requirement to be more relevant and effective for our partners and the business overall. …
