Buy-In on Briefs & Briefings

Crafting a new creative brief goes hand in hand with crafting a new creative campaign. Doing a good job on one increases your chance of doing a great job on the other. Yet, some in-house agency teams are resistant to leveraging creative briefs to full effect. Why?

This month’s IHAF webinar is all about briefs and briefings. How to get your team to adopt, and even embrace, the tool. How to leverage different aspects of the brief to stimulate brainstorming and creative collaboration. And, how to use the brief as a conversation starter in aligning with clients on the work.

Join Joyce Gallagher Sullivan and Tom Weisend of Dana-Farber Cancer Institute on Thursday, April 18 as they share their experience leading corporate creative and agency teams to optimize briefs and briefings. They’ll even offer suggestions to help you increase buy-in among your in-house agency, enabling individual performance and team success.

IHAF webinars are always free for our members to attend, though non-members can register for a modest fee. Join us at 1 p.m. ET on Thursday, April 18 for this informative session. You just might emerge a believer in the power of briefs and briefings.

Recent Posts

In-House Data: Fact or Fiction?

October 16, 2023

I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …

Read Moreright arrow

IHAF Wrapped

December 20, 2023

  • by IHAF Staff

One of our favorite things to do at year-end is look back at the events, presentations, and online resources our members tapped most. (Why should Spotify have all the fun?) Here are a few of your favorites in 2023:

     • New Assortment of Org Charts     Download     • Updated Job Profiles          …

Read Moreright arrow