State Farm Earns Best of Show!

With over 750 submissions across 32 categories, it wasn’t easy deciding who’d take Gold, Silver and Honorable Mention at last week’s IHAF Awards. The work was exceptional, with in-house agencies rivaling any top shop out there when it comes to creativity. Of course, there can only be one Best of Show at such an event—and this year that honor went to State Farm Insurance for their In the Moment: Hot Car social media video.

Led by Mark Gibson, the 150-person Creative Services team at State Farm serves as the in-house creative and production agency for the nation’s largest insurer of cars and homes. Their winning entry in the Digital Marketing, Social Media category shines a light on the heat-related danger of leaving children in cars.

Against a backdrop of applause, the State Farm contingent beamed as Mark Gibson stepped forward to accept the Best of Show trophy at the IHAF Awards Show. “It’s very humbling to be among this group,” said Gibson, “and to receive this kind of recognition.”

We’d like to thank all of our entrants, with Gold, Silver and Honorable Mention videos featuring the full assortment of award winners on our website. We’d also like to extend special thanks to Express KCS for their generous sponsorship of this year’s IHAF Award Show.

We look forward to seeing you (and your fabulous work) at next year’s event and to celebrating the explosion of creativity in-house teams of all varieties are producing every day. Join us!

No Reader Comments

Leave a Comment

Recent Posts

Licensed to Drive

September 02, 2014

There’s this terrific quote from the book Slammed by Colleen Hoover that goes: “As I make a final right-hand turn onto our street, my GPS informs me that I've reached my destination. ‘My destination,’ I laugh aloud to myself. My GPS doesn't know squat!”

This month at IHAF, agency workflow and …

Read Moreright arrow

Preflight Checklist: What to Do Before Hitting Send

December 11, 2017

Email marketing can be more cost-effective than other forms of outreach, but only if your email gets opened. There are so many details to keep in mind before you press send. Here’s what you need to consider to ensure your message gets delivered the way you intended.

The Fundamentals

● From Name: …

Read Moreright arrow