• And the Gold Goes to...

    September 23, 2019

    • by IHAF Staff

    July feels a little bit like the holidays here at IHAF. That’s because it’s the time of year when package upon package arrives containing your submissions for our annual creativity awards.

    As we eagerly unwrap and admire your parcels, we know it’s just a matter of time before our panel of judges …

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  • Inspiring a Purpose-Driven Creative Culture

    August 26, 2019

    • by IHAF Staff

    Meet Darren Abbott, Senior VP of Creative at Hallmark Cards—the latest pacesetter we’re pleased to welcome to our roster of speakers for this year’s IHAF Conference & Awards, where we’ll explore the strategies and skills in-house agencies need to future proof their organizations.

    In Darren’s …

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  • Producing Work at the Highest Level—Is Your In-House Agency Ready?

    August 05, 2019

    Most brand teams are eager to create tier-one content. And, as top creatives from the best agencies move to the corporate side, brands with in-house agencies now have the strategic and creative chops to successfully craft this type of work.

    What about actually producing it? All levels of …

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  • Building the Reputation of Your Team

    July 29, 2019

    • by Roger Hyde, AT&T

    To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …

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  • Is Your In-House Agency Future Proof?

    July 15, 2019

    • by IHAF Staff

    While most of you are in the throes of summer, the IHAF team is in the throes of planning our biggest event of the year—the IHAF Conference & Awards. This year’s conference is about future proofing your in-house agency, with a national panel of speakers delivering a mix of keynotes and how-to …

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  • It’s Your Crowning Moment

    June 10, 2019

    • by IHAF Staff

    There’s an old saying that goes, “Heavy is the head that wears the crown.” Well, here at IHAF, we beg to differ. In fact, winning the crown is one of the lightest, most uplifting moments your team can experience. The crown we’re talking about, of course, is our In-House Agency of the Year award. …

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  • How to Recruit Top Talent

    May 28, 2019

    Your company is only as good as the people who work there. That’s a cliché, of course, but it’s also 100% true. So, how do you go about recruiting the best people for your in-house agency? What follows are five things we do at Garmin to recruit top talent.

    1.) Clear vision. You can’t expect …

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  • Enter Your Sunday Best!

    May 20, 2019

    • by IHAF Staff

    Awards season is underway at IHAF and our in-house community is buzzing as they thoughtfully consider the work they’ve produced over the past year, choosing the best of the best to enter into our 2019 In-House Creativity Awards.

    In fact, members tell us year after year that there’s no better way …

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  • Hallmark Says: “Go For It!”

    April 22, 2019

    • by IHAF Staff

    Team Hallmark is still reveling in their big win—earning Best of Show at the IHAF Conference & Awards last fall. With the call for entries for this year’s In-House Creativity Awards underway, we decided to touch back with Hallmark’s creative director, Sarah Kemnitzer, to find out what the award …

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  • Hello, I’m New Here.

    April 01, 2019

    Walking into my first IHAF Conference & Awards, although I knew the size of the event, I didn’t expect it to be as intimate as it was. I’m used to attending large conferences or industry shows where no one would notice if I walked around in a hot-pink bathrobe all day. At this event, I found my …

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