• What Awards Season Looks Like in 2020

    July 06, 2020

    • by Jens Peterson, IHAF

    The IHAF Conference & Awards is going virtual this year, and that includes our ever-popular awards show. While your in-house agency balances big social change with business as usual, here’s how awards season is adapting to the new normal.

    Perhaps the biggest change is the call-for-entries process …

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  • Benchmarking Your Best Creative Work

    May 25, 2020

    • by Jens Peterson, IHAF

    Entry season for the IHAF Creativity Awards is heating up as internal agencies submit their finest work from last year. How does your team's print and digital prowess compare to the best of the best?

    Submissions that boast creative excellence could win Honorable Mention, Silver, Gold or even the …

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  • Finally, Some Good News

    April 13, 2020

    • by Jens Peterson, IHAF

    Don’t be fooled by what’s already felt like the longest year ever. Entry season for the 2020 IHAF Awards just opened, which means we’ll soon meet again to toast the winners. Will your in-house agency take the stage when we celebrate?

    If you’ve never been to the IHAF Conference & Awards or just can’ …

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  • You Are Part of a Connected Community

    March 23, 2020

    • by Emily Foster, IHAF

    When the In-House Agency Forum was founded in 2005, our mission was simple: Provide tools, insight and networking opportunities to enable in-house agencies to increase their effectiveness and contribution within their respective organizations.

    Fifteen years later, we’re as committed to that goal …

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  • It’s Your Year—Your Decade!

    December 16, 2019

    Every time I write one of these year-end posts, I want to boldly declare it the year of the in-house agency. As we step from 2019 into 2020, I’m glad I never used that descriptor because it’s actually been the decade of the in-house agency.

    Our research shows that the penetration of in-house …

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  • It’s a Wrap—But, Keep Rapping!

    November 18, 2019

    • by IHAF Staff

    Good in-house agencies keep pace with the demands of the business, proposing solutions and producing materials that support the brand and the bottom line. Great in-house agencies get ahead of the curve—capitalizing on what is while anticipating what’s next. In doing so, they not only fortify their …

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  • It’s Conference Time!

    November 04, 2019

    • by IHAF Staff

    Excitement is mounting with the 2019 IHAF Conference & Awards around the corner. With an action-packed two-day agenda including keynotes from Dropbox, Hallmark, Orvis and Coca-Cola, we’re exploring the strategies and skills in-house agencies need to be ready and resilient in the future.

    As a …

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  • And the Gold Goes to...

    September 23, 2019

    • by IHAF Staff

    July feels a little bit like the holidays here at IHAF. That’s because it’s the time of year when package upon package arrives containing your submissions for our annual creativity awards.

    As we eagerly unwrap and admire your parcels, we know it’s just a matter of time before our panel of judges …

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  • Inspiring a Purpose-Driven Creative Culture

    August 26, 2019

    • by IHAF Staff

    Meet Darren Abbott, Senior VP of Creative at Hallmark Cards—the latest pacesetter we’re pleased to welcome to our roster of speakers for this year’s IHAF Conference & Awards, where we’ll explore the strategies and skills in-house agencies need to future proof their organizations.

    In Darren’s …

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  • Building the Reputation of Your Team

    July 29, 2019

    • by Roger Hyde, AT&T

    To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …

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