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Why Awards Matter (Even When They Don’t)
June 04, 2014
In the external agency world, awards are everything. A creative director early in my career once told me to give the client Headline A (the better headline), even though I told him they would probably reject it. I knew that Headline B was also effective and was probably the one they’d want because …
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Out of the Mouths of Members
January 29, 2014
In previous posts this month, we’ve talked about the unique suite of benefits that IHAF provides. So we thought we’d do something different today—tapping our members for what they have to say about being part of our burgeoning community.
“It's so important for people working internally to reach …
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Member Satisfaction Matters
January 15, 2014
At the end of each year, we survey our members to find out what’s working and what more to consider to advance IHAF’s program and service offerings.
Most recently, we received an overwhelming response to our year-end satisfaction surveys—so much so that we decided to share a few member responses …
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Welcome to the Neighborhood
January 06, 2014
Is it me, or did last year go by in a blur? If you put any stock in the adage, “Time flies when you’re having fun,” then 2013 was a party. Indeed IHAF had a banner year filled with new members, new opportunities, and increased awareness around the growth of the in-house model.
One of the best …
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Learning Vital Lessons from In House
October 21, 2013
Having been fortunate enough to attend the IHAF’s In-House Agency Masters conference in Boston on 17 October, I wanted to share a handful of the main takeaways, focusing in particular on what ad agencies could learn from their (often less-heralded) counterparts in this space.
Mick O’Brien from …
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Meet the Sponsors
October 16, 2013
Our largest event of the year is on deck—the IHAF Awards Show & Annual Conference. For months we’ve been planning this two-day gala, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As today drew near, our pace grew more frenetic—though in just …
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I Saw It All
September 18, 2013
The IHAF Awards Show judging event took place last week. For a full day, six judges gathered to evaluate and assess, calculate and debate—selecting category winners and one Best of Show. Here’s what Will Burns had say about the day.
“I saw sharks. I saw bugs. I saw boxing gloves, and almost used …
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It’s Awards Time
August 19, 2013
Summertime. We’ve been talking about it a lot lately. It’s a time when workloads used to slow down and now ramp up. A time for juggling staff vacations, corralling eager interns, and finding ways to recharge your team’s batteries. Here at IHAF, summer is also a time to recognize the work that in- …
