Meet an Ambassador: Bridget O’Brien
Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue to shine a light on this group, it’s time to meet Bridget O’Brien, Vice President of Brand, Agency, Culture and Corporate Social Responsibility at Vistaprint.
When I caught up with Bridget, she was happy to share the latest on the in-house agency at Vistaprint. “Over the past months, we have invested heavily in changing how we work by undergoing an Agile transformation. This hasn’t been easy, but the results have been nothing short of spectacular,” she shared. “We have also almost doubled in size, incorporating a team of 100 professionals including photographers, re-touchers, scene-renderers, and other merchandising-services personnel in our Tunis (north Africa) facility.”
In addition, Bridget recently assumed responsibility for Vistaprint’s corporate social responsibility strategy and culture, which involves developing an employee brand and employee experience strategy for the company. And she’s making it all happen atop a Wurf Board in Barcelona!
In 2015, Bridget was offered the opportunity of a lifetime—a temporary transfer to Vistaprint’s office in Barcelona, Spain. “I’m one and a half years into a two-year expatriate assignment for Vistaprint,” she enthused, “leading our Barcelona office of over 250 across multiple functions including the internal agency, marketing, technology, and human resources.”
Bridget went on to describe Barcelona as the ideal location to live in Europe because it’s easy and affordable to visit neighboring cities. When she’s not exploring other locales, you can find Bridget reading, cooking, or running. And the Wurf Board? “It’s for people with standing desks,” she remarked. “I’m a fan of Kickstarter, which is where I discovered my ‘anti-fatigue mat’—I enjoy helping entrepreneurs fund their creative ideas.”
Given her depth of experience and assortment of interests, I asked Bridget if she had any advice for those who might be considering a change of their own. “The best piece of advice I received at the start of my career, which is relevant for anyone at any stage, is this: value and develop relationships. If you have a strong relationship with a peer, partner, manager, or client, you can get through any challenge and deliver better outcomes.”
Thank you, Bridget, for the opportunity to get to know you better and for your dedication as a longtime IHAF member and active ambassador. We hope you enjoy your remaining stint in Barcelona!
No Reader Comments
Building a Purpose-Driven Culture
August 20, 2018
During last year’s IHAF Conference & Award’s Show, CEO of We First Branding, Simon Mainwaring, shared how to successfully build your brand’s philosophy, community and cultural leadership. In fact, his session was so well received that we invited him back as a webinar presenter this fall.
IHAF Awards: The Results Are In!
September 17, 2018
For months, the IHAF team has been busy gathering, organizing and admiring nearly 700 entries submitted by 77 in-house agencies in anticipation of the judging event for the 2018 IHAF Awards. And, the results are in!
Last week, a panel of 13 experts pored over every part and piece of your …