Meet an Ambassador: Bridget O’Brien

Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue to shine a light on this group, it’s time to meet Bridget O’Brien, Vice President of Brand, Agency, Culture and Corporate Social Responsibility at Vistaprint.

When I caught up with Bridget, she was happy to share the latest on the in-house agency at Vistaprint. “Over the past months, we have invested heavily in changing how we work by undergoing an Agile transformation. This hasn’t been easy, but the results have been nothing short of spectacular,” she shared. “We have also almost doubled in size, incorporating a team of 100 professionals including photographers, re-touchers, scene-renderers, and other merchandising-services personnel in our Tunis (north Africa) facility.”

In addition, Bridget recently assumed responsibility for Vistaprint’s corporate social responsibility strategy and culture, which involves developing an employee brand and employee experience strategy for the company. And she’s making it all happen atop a Wurf Board in Barcelona!

In 2015, Bridget was offered the opportunity of a lifetime—a temporary transfer to Vistaprint’s office in Barcelona, Spain. “I’m one and a half years into a two-year expatriate assignment for Vistaprint,” she enthused, “leading our Barcelona office of over 250 across multiple functions including the internal agency, marketing, technology, and human resources.”

Bridget went on to describe Barcelona as the ideal location to live in Europe because it’s easy and affordable to visit neighboring cities. When she’s not exploring other locales, you can find Bridget reading, cooking, or running. And the Wurf Board? “It’s for people with standing desks,” she remarked. “I’m a fan of Kickstarter, which is where I discovered my ‘anti-fatigue mat’—I enjoy helping entrepreneurs fund their creative ideas.”

Given her depth of experience and assortment of interests, I asked Bridget if she had any advice for those who might be considering a change of their own. “The best piece of advice I received at the start of my career, which is relevant for anyone at any stage, is this: value and develop relationships. If you have a strong relationship with a peer, partner, manager, or client, you can get through any challenge and deliver better outcomes.”

Thank you, Bridget, for the opportunity to get to know you better and for your dedication as a longtime IHAF member and active ambassador. We hope you enjoy your remaining stint in Barcelona!

No Reader Comments

Leave a Comment
*
*
*

Recent Posts

Sonic Branding for the Modern Marketer

January 16, 2018

I’m not sure when the word “jingle” went from being a popular way to promote your brand with music to a dirty word, but it happened.

There was a time when having a jingle was important to a brand. When the Oscar Myer jingle, the Klondike song, and others were expected and worked wonders as they …

Read Moreright arrow

Meet a Member: Wade Franks

December 09, 2013

Wade Franks leads Torque Creative—the 62-person internal agency at TTI Group, an international company that designs, manufactures and markets power tools and household appliances for brands ranging from Ryobi and Craftsman to Hoover and Oreck. Torque Creative was recently honored as a finalist for 2 …

Read Moreright arrow