Blog Archive
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SAG-AFTRA Contract Changes—What You Need to Know
June 13, 2022
If you’re a producer, advertiser or keep up with industry news, you likely heard that a few months ago, SAG-AFTRA and the Joint Policy Committee (JPC) came to an agreement on a new Commercials Contract—and even though it’s good news for actors, it means even more costs for advertisers.
It goes …
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Standing with Ukraine: Extreme Reach
March 21, 2022
In the weeks since Russian troops invaded Ukraine, many companies have responded in support of Ukraine and its people. The advertising industry moved quickly, showing its support in assorted ways. Some teams and their brands have paused business in Russia, supporting a global campaign of economic …
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In-House Agency Experts, Unite!
February 28, 2022
In-house clout doesn’t come easy, but the proven chiefs of a few select teams are here to help. Join us for an exchange of ideas with Deloitte, Indeed, Norwegian Cruise Line and PwC at the In-House Agency Experts & Aces conference on Thursday, April 28.
Our Experts event is a chance to talk …
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Celebrity & Influencer Marketing: Why You Need a Signatory
January 31, 2022
Celebrity influencers have quickly become highly sought-after talent for marketing campaigns. The number of projects involving these internet stars has dramatically increased in the last few years. And while this means more opportunities for social media creators, it is a relatively new niche with …
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Brands Take the Field with Student Athletes
December 13, 2021
The landscape of college sports and the sports industry at large changed forever this year. For the first time in history, student athletes across all major divisions can now monetize their Name, Image, and Likeness (NIL) following the elimination of decades-long rules that prevented them from …
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It's Conference Time, Everybody!
November 08, 2021
No matter how you’ll be attending this week’s IHAF Conference & Awards, you’ll be immersed in a celebration of resilience, reinvention, creativity and grit as we recount the challenges and celebrate the wins in-house agencies experienced over the past year. We kick things off tomorrow—you’ll find …
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DE&I: Continuing the Conversation
July 07, 2021
Over 150 marketers and advertisers tuned in to gain insights and share experiences on diversity, equity and inclusion (DE&I) at our recent series of virtual In-House Agency Roundtables. Corporate influencer Leslie Wingo led the talks and shared her unique point of view as an activist, sports fan, …
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Key Trends for In-House Leaders
June 28, 2021
With ongoing changes in our work and home environments over the past year and a half, creative teams have needed to constantly adapt. Marketing campaigns to attract and engage customers shifted drastically. Some teams had to do more with fewer resources. And almost all teams had to suddenly work …
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The IHAF Awards: It's a Whole New Year
April 19, 2021
We have a confession to make. When IHAF boldly declared that the IHAF Awards show must go on last year, we didn’t immediately know what the experience would be like as a virtual event. But we put our faith in the camaraderie of our connected community and received a flood of entries (mid-pandemic, …
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IMF Creative Uses Psychology to Design for Safety
March 01, 2021
What color is safety? Or, caution? How can good design keep people healthy during a pandemic? These are questions we, at IMF Creative, have been asking ourselves over the past year.
IMF Creative is the in-house agency at the International Monetary Fund, and we’re responsible for many of the visual …
